Your outsourced PR and marketing team
When it comes to managing PR and marketing and the plethora of different disciplines, many businesses can get lost.
In addition to developing a strategy and plan, there are dozens of different social media platforms, you need to create a content and news plan, the media needs managing, your website needs maintaining, your search marketing needs investment and you need to measure it all. It can be overwhelming.
Recruiting inhouse presents its challenges and using multiple agencies can often create more work.
Many businesses choose Freshfield as that flexible outsourced marketing partner. As a full-service PR and marketing communications firm, we have all the skills under one roof and years of experience.
Inhouse skills within our team
Strategic PR and marketing advisers
Brand development consultants
PR professionals (including former journalists)
Social media managers
Graphic and web designers
Search marketing managers
Website content managers
Freshfield is here to act as your outsourced marketing team – fulfilling a broad range of marketing roles and services.
We provide fresh ideas and marketing impetus, filling in the gaps in skills, knowledge and resources where no dedicated in-house marketing function exists.
We can also work with organisations that decide to have an in-house marketing lead but wish to outsource the rest of the function.
Key benefits of outsourcing to Freshfield include:
- Your business gets access to all the functions and support of an experienced marketing department with over 250 years’ combined experience
- It provides access to a wide range of specialist skills and talent you perhaps could not afford in-house
- You are able to implement fully-integrated campaigns and programmes
- It offers the flexibility to quickly scale-up or scale down your marketing
- There is no long-term commitment
- It allows you to focus you time and resources on other priority areas
- We have a tried and tested integrated and outsourcing model
Types of work we undertake
Our end-to-end service covers strategy, marketing asset creation, delivery and management, and measurement to provide a results-driven, cost-effective and flexible solution to your marketing support needs. Here are some examples of how we work:
Fully outsourced marketing
We will take on the role of your marketing department. Working to the board or management team, we will oversee strategy and planning, creation of marketing assets and delivery of marketing programmes.
Marketing support team
We can take on the role of your marketing support team, working to an inhouse BD and marketing director or manager. Working to your strategy, we can create a marketing communications plan to cover media relations and content programmes, social media management, website content management and search marketing.
Project campaign team
If you have inhouse team but need support for overflow projects and campaigns, we can work with you on a project by project basis.
PR and Marketing Director
Many clients tap into the experience of our PR, communications and marketing advisers, working alongside your internal teams to provide fresh ideas and independent direction.
“Freshfield is not only a trusted marketing partner but a valued business adviser. Given the fast-paced nature of our hotel, no two days are the same, but we know Freshfield is on hand to give us great advice and ideas when we need them.”Stanley House Hotel & Spa
Trusted by leading organisations
Get in touch
If you have a project and need our help, please complete our form. Alternatively, call Simon Turner or David Adams on 01772 888400.