Universities

We understand the complex issues facing universities and help them find the solutions to successfully overcome an array of marketing and communications challenges.

For one of our education clients, UCLan, Freshfield developed a full communications strategy for the university’s showpiece £200m masterplan investment.

This work involved devising a multi-channel campaign of activity, promoting not only the new buildings, but the wider impact on key audiences.

This included the launch of the main £35m Engineering Innovation Centre, facilitating media visits around the building for the official launch, as well as creating a media briefing pack.

We also plan campaigns around key dates including student graduation and open days to maximise the opportunities for pre and post-event profiling in media, social media and online.

Our dedicated business support PR and marketing team puts us in a strong position to help universities engage with the private sector.

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Our sector expertise

What our clients are saying about us

“Thanks Freshfield for taking us on the journey. We would be nowhere near where we have arrived if the initial Fresh Eyes sessions had not occurred. These were transformative, educational and empowering. The content and rebranding is now far superior to our previous positioning and presentation. What this process has done is given us all a hymn sheet that we are now all singing from together.”

Karl Timberlake, Land and Operations Director at V10 Homes