Financial services PR and communications specialists

Freshfield’s niche financial PR and communications team has over 20 years’ experience advising a range of clients including fund providers, personal finance and wealth management firms, corporate finance teams, banks and venture capitalists.

We provide a range of consultancy services and PR campaigns to organisations in the financial arena, helping them shape powerful brand narratives, build their profile in strategic markets while fostering new relationships with key stakeholders.

With a specialist team that includes former business journalists, we understand the complexities of heavily regulated industries and our commitment to professionalism has made us a leading choice for firms looking for a trusted partner.

Funders and corporate finance firms

From brand strategy to media relations and content marketing campaigns, we help organisations in this arena promote their financial and lending credentials, products and services.

Spanning the private and public sector, Freshfield has a track record of working with business finance organisations, including commercial banks, venture capitalists and public sector finance providers. Our client experience includes Yorkshire Bank, Rosebud Finance, Access to Finance and the award-winning corporate finance division of national firm, MHA.

We provide a range of services to clients in this arena such as communications strategy, media relations, brand identity and brand building programmes.

Our work helps finance brands promote their financial and lending credentials, products and services, helping build engagement and trust with business decision makers and the intermediary market.

We also have experience of advising corporate finance boutiques, helping shine a light on their dealmaking credentials. We have a strong track record of securing impactful coverage across a range of regional, sector and national business publications, helping communicate key client messages to key stakeholders.

PR for wealth management and personal finance firms

As a financial PR specialist, we have a solid understanding of the strictly regulated environment of the wealth management and personal finance industry and can help guide our clients to market themselves with impact in a responsible way.

We’ve worked with an array of firms from large wealth management brands to smaller independent financial planning practices, delivering brand building and thought leadership campaigns around key issues such as retirement planning, tax planning and insurance.

Mergers and acquisitions

In addition to providing PR and marketing communications support to M&A advisers, we also have a dedicated service that helps companies manage the complex communications challenges around buying a business or merging with a competitor. Working with clients at the earliest opportunity, we have experience of creating new names and brands for merged entities, devising internal communications strategies and launching deal announcements across regional, national and sector publications, as well as owned media channels.

Given the confidential nature of such projects, we are happy to work under NDAs, giving clients and their advisers assurance that they are dealing with a professional partner.

Further details of our dedicated mergers and acquisitions service can be found here.

Speak to a sector specialist

How we can help

  • Build your brand and reputation
  • Position you as an expert in your sector
  • Help bring clarity to complex financial subjects
  • Build your referral network
  • Successfully launch new services and programmes
  • Create a strong verbal and visual identity
  • Create new leads and opportunities
  • Manage the communications around merger and acquisitions

Some of our client partners

What our clients are saying about us

“Freshfield’s work has raised our profile massively, helping us to make new connections and grow our business. We often turn to Freshfield when taking key business decisions as their experience in getting the message right is invaluable.”

Paul Walton, director, PWA Planning

Why we are passionate about these sectors

The financial services sector plays a vital role in our economy and society. We relish shaping and telling the story of how our clients have help businesses start, grow, create jobs and add value to society, while educating stakeholders across complex business and financial personal topics.

Do you have a business challenge that needs
some fresh eyes? Get in touch

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