In a sensitive and challenging environment like healthcare, considered communication plays a vital role and Freshfield’s specialist team offers many years of experience to support organisations in this field.

We work in partnership with healthcare teams at all levels including NHS boards, NHS marketing or public relations teams, partners and clinicians on the ground to help communicate their services to local, regional and national audiences.

Our experience includes projects to target the end user, specific hard-to-reach demographic groups, and healthcare professionals.

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Sectors we specialise in


Whether working on a long-term programme or specific campaign, we work closely with you to define the challenge and find the solution for impact.

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Care homes

In the highly competitive and demanding environment of the care home sector, we build and protect your reputation for safety, care and excellence.

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How we can help

  • Building and protecting your brand and reputation
  • Creating a communications strategy for healthcare services
  • Successful B2B healthcare marketing
  • Building trust and engagement
  • Creating meaningful relationships
  • Successfully launching new services
  • Managing impact-led behaviour change campaigns
  • Building partnerships with industry bodies

Client partners we work with

What our clients are saying about us

“No-one could wish for any better service and support, frankly it is exemplary”

Springhill Care Group

Why we are passionate about these sectors

We are all at some point in our lives dependent on the organisations which make up the healthcare sector which is why our work in this area is so meaningful and gives us such great satisfaction. Working as part of your team, we bring our skills to bear in the most relevant way, using diverse channels or a specific channel to make impact on your behalf.

Working together in collaboration with you, we make sure the communication then helps to make the difference externally in support of your business or organisational objectives.

Does your healthcare communications challenge need some fresh eyes?

Let’s arrange a conversation