Professional Services PR

Freshfield’s professional services PR and marketing communications team has become a respected partner to a range of clients including accountancy firms, law firms, barristers chambers, property consultants and membership organisations.

We deliver a range of consultancy services and PR campaigns to clients in this arena, helping them shape powerful brand narratives, enhance their profile and reputation while building new relationships with key stakeholders.

Legal services

We have over 20 years’ experience of advising and running marketing communications programmes for law firms. We have worked alongside a variety of firms from large multi-disciplinary organisations with multiple offices to smaller specialised practices.
We help law firms to define their brand and proposition and run campaigns to increase market visibility, win new customers and engage with the wider professional community. Part of this work involved running content marketing programmes for law firms, promoting their expertise in specific areas. Not only does this help promote the specialist of our legal clients and their people, bu is also helps generate relevant new enquiries.

Our media relations team, which includes former business and national journalists, helps firms of solicitors manage the media during high profile legal cases with a high news interest. The Freshfield team can also assist with media training.

Given our experience in this sector, we also provide a range of specialist communications consultancy services to law firm leadership teams. Freshfield has also advised a number of law firm management teams on mergers and acquisitions, helping integrate new brands and cultures within one firm.

PR for chartered accountants and business advisors

Our client experience includes working with accountancy firms that have a national and international reach, as well as regional firms and highly specialised accounting and advisory practices that work within specific sectors.

All these clients value us for our ability to bring clarity to often complex subjects, such as tax, pensions and financial management.

As well as long-term brand-building work, we undertake a wide range of other marketing for accountants, including brand identity and development, lead generation campaigns and business development consultancy.

Our experience within the accountancy and business advisory sector has also made us a trusted partner to public sector business support organisations and funders.

PR for surveyors and property consultants

Blending our experience in professional services with property and regeneration, we deliver communication and marketing support to almost every type of property consultant. This includes surveyors, cost consultants, building engineers, acoustics consultants, building safety consultants, and fit out companies.

We help these specialist firms define their brand and message and run campaigns to raise awareness of their specialism and people, increasing engagement with clients, prospective clients, and the wider property community.

Our specialist team also has in-depth experience working with architects from small boutique practices to large multi-office, RIBA award-winning firms. In addition to providing PR and communications programmes, we also work with owners and management teams to assist on business development and digital marketing strategies.

We also help architects create strong visual identities as well websites and marketing collateral. Much of the work we do for architects also boosts their employer brand, supporting architects’ staff recruitment and retention efforts. The Freshfield team also works with interior designers and consultants.

Professional membership bodies

From membership bodies in sectors including aerospace and financial services, to other influential groups like regional chambers of commerce, Freshfield has a track record as a trusted marketing communications partner.

For example, we have advised the North and Western Lancashire Chamber of Commerce since 2011. During that period, we have helped the Chamber engage with its membership base and support business owners and managers on issues such as Brexit and Covid-19.

Clients in this arena utilise our full range of services including brand identity, communications strategy and business growth campaigns to help recruit new members and partners.

Speak to a sector specialist

How we can help

  • Help you launch new products and services
  • Build your brand and reputation
  • Create new leads and opportunities
  • Find your true brand identity and tone of voice
  • Create powerful BD campaigns and marketing collateral
  • Generate powerful media coverage
  • Support you to deliver social value
  • Attract new senior hires and employees

Some of our client partners

What our clients are saying about us

“We’re very happy, I know our marketing is in professional hands.”

PHX Training

Why we are passionate about these sectors

Professional services firms are vital to many elements of our business and built environment communities. We have worked in these sectors since we started and enjoy helping clients get the recognition they deserve for the work they do in their own sectors and communities.

Do you have a business challenge that needs
some fresh eyes? Get in touch

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