Property & Regeneration

With over 40 years’ combined experience, Freshfield’s specialist property and regeneration team is a powerful blend of experienced property PR  consultants, business advisers, former business journalists, content marketers, social media managers and designers.

We are a trusted, long-term partner to a wide range of organisations including developers, construction firms, consultants, local authorities and investors.

Covering communications consultancy, campaigns and design and content projects, we provide a wide range of specialist services to help our clients solve big business challenges, build relationships, enhance their reputation and inspire their employees.

Our client partners include Barnfield, Calderpeel Architects, Cassidy + Ashton Architects, Collinson Construction, Mulbury, RIBA, Preston Partnership, PWA Planning, Stanley Land and Homes and V10 Homes, among many others.

Development and construction PR specialists

We work with our clients to promote their delivery of major regeneration projects such as residential schemes, offices, business parks, sports and leisure facilities, city centre apartments and purpose-built student accommodation.

We also help our clients to manage the more complex and contentious issues related to development, including planning issues, public consultation exercises, site issues and stakeholder management. As a purpose-led business, Freshfield actively works with developers in helping them position their environmental, sustainability and other social value credentials, a growing consideration in the built environment sector.

We provide a range of services to developers and constructors including brand and messaging strategy, PR and communications campaigns and the creation of design and content assets.

Regeneration communications

Effective communication between communities, decisions makers, developers, professionals, funders, and others is vital to achieving placemaking ambitions.

Freshfield has a proven track record working alongside local authorities, placemaking boards, and developers on managing the communications around significant town and city placemaking and regeneration projects.

Examples include our work with Preston City Council and Preston Partnership on the Harris Quarter Towns Fund Investment Programme, which aims to unlock £200m worth of regeneration projects in the city’s civic and cultural quarter.

We also helped UCLan manage PR and communications activity around its £200m masterplan project which included new campus buildings and the city’s first new public square in over 70 years. We also played a significant role in the regeneration of Preston’s Georgian-era Winckley Square Gardens which underwent a £1.2m restoration with Heritage Lottery Funding.

We have worked with housing developers on regeneration and placemaking projects in city communities, such as multi-million-pound residential developments in neighbourhoods like Manchester’s Castlefield, Ancoats and New Cross districts.

Social housing PR

One of our core specialisms is supporting registered providers in communicating their new-build programmes to stakeholders, helping people to understand the reasons for development and how new affordable homes help communities to thrive.

We know that housing organisations need to manage many other complex issues, such as housing allocation, repairs programmes, rent increases, and the safeguarding of vulnerable tenants to name just a few. Freshfield have a long track record of providing robust press office support, issues management, and crisis communications consultancy to help clients in the social housing sector manage these issues.

We can also help social housing providers in many other areas including proactive media relations, branding and design, and content creation.

PR and communications for architects

Our client experience ranges from small boutique practices to large multi-office, RIBA award-winning firms. In addition to providing PR and communications programmes, we also work with owners and management teams to assist on business development and digital marketing strategies.

We also help architects create strong visual identities as well websites and marketing collateral. Much of the work we do for architects also boosts their employer brand, supporting architects’ staff recruitment and retention efforts. The Freshfield team also works with interior designers and consultants.

PR for surveyors and property consultants

As a property and regeneration PR specialists, we have provided communication and marketing support to almost every type of building consultant. This includes surveyors, cost consultants, building engineers, acoustics consultants, building safety consultants, and fit out companies.

We help these specialist firms define their brand and message and run campaigns to raise awareness of their specialism and people, increasing engagement with clients, prospective clients, and the wider property community.

Stakeholder engagement specialists

Our team of experts can work with you to develop a stakeholder engagement strategy that engages local communities and key influencers, helping you successfully manage any challenges you may face.

Freshfield has a strong track record of helping clients secure planning permission for new developments including residential housing, retail, renewable energy, commercial, office, and industrial sites.

For further information on our specialist stakeholder engagement service, visit here.

Speak to a sector specialist

How we can help

  • Position you as a thought leader
  • Help you create a sense of place
  • Support inward investment campaigns
  • Build your brand and reputation
  • Create a powerful brand story
  • Market your developments
  • Create new leads and opportunities
  • Manage complex issues
  • Support public consultation activity
  • Generate powerful media coverage
  • Build relationships within the property community

Some of our client partners

What our clients are saying about us

“I would have no hesitation in recommending their services.”

University of Central Lancashire

Why we are passionate about these sectors

Working in partnership with clients in these sectors allows us to see first-hand the positive social, economic and environmental impact the property and regeneration eco-system has on communities and lives. Seeing a regeneration project complete and the joy on people’s faces makes us smile.

Do you have a business challenge that needs
some fresh eyes? Get in touch

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