Regeneration schemes

Whether it’s a one-off project or a wider regeneration masterplan, Freshfield can help organisations deliver effective communication with multiple stakeholders.

We have represented Preston City Council and Preston Partnership on its £200m Harris Quarter Towns Fund Investment Programme, which has been enabled by Preston’s £20.9m Town Deal.

As part of the communications programme, we work to specific guidelines set out by the Department for Levelling Up, Housing and Communities.

In 2021, we also launched the Harris Quarter Towns Fund Investment Programme with the unveiling of a new Wallace and Gromit bench by its creator Nick Park. This high-profile media launch secured worldwide media attention.

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What our clients are saying about us

“On the day of the Wallace and Gromit sculpture launch it was great to see the national media descending on our city and just how engaged the public were – it was a great start to our regeneration story. The communications strategy devised by Freshfield has laid solid foundations for our comms moving forward and their work to promote key projects within the Town Deal has helped us to show things are actually happening, not just being talked about.”

Preston Partnership

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