Our specialist team works in the heart of the business support eco-system, helping private and public sector business support providers build trust and relationships with owners and leaders of businesses, supporting them on their business journey.
Through our communications and marketing programmes, we tell the story of the positive impact of successful business support: learning, new ideas, innovation, job creation and economic growth.
Sectors we specialise in
Our client experience includes commercial banks, venture capitalists and public sector finance providers. From the creation of visual identities and websites to communications programmes and marketing strategies, we help organisations in this arena promote their financial and lending credentials, products and services, helping build engagement and trust with business decision makers and the intermediary market.
Public sector business support
Freshfield is a leader in public sector business support, having managed the entire marketing function for Boost; Lancashire’s Business Growth Hub, since 2013. The £6m Growth Hub is led by Lancashire County Council and the Lancashire LEP and has supported over 8,000 businesses since its inception, adding £100m to the Lancashire economy. Reporting to Lancashire County Council and managing strict ERDF guidelines, Freshfield plays a lead role in the marketing of the Growth Hub. We helped devise the #AskForHelp campaign in response to the global pandemic. This campaign engaged with 7,000 people in business during the pandemic and won a 2020 Northern Marketing Award.
Prior to Growth Hubs being established in 2011, Freshfield was the PR and communications partner to Business Link North West.
Through our public sector business support campaigns, we have in-depth experience of the nuances of such programmes across areas such a brand guidelines, reporting, budgets and partnership diplomacy.
Private sector business support
For over 20 years, Freshfield has been a PR and marketing partner of choice to private sector business support programmes. Our clients include a wide range of professional services firms including accountants, business consultancy firms, corporate finance firms, corporate law firms, HR advisers and insolvency practitioners.
Our work in this arena spans our full capabilities across PR and communications, BD and marketing, brand advisory and creative services, helping clients shine a light on their expertise and track record, while building relationships within the business eco-system.
From Chambers of Commerce to sector-specific professional bodies, we have strong experience of helping such organisations create quality brand reputations, promote their services and run campaigns on emerging economic issues.
We have been a trusted partner to the North and Western Lancashire Chamber of Commerce since 2011. During that period, we have helped the Chamber engage with its membership base and support business owners and managers on current issues such as Brexit and coronavirus.
National funded programmes
We have experience of working in partnership with local authorities and government departments to promote national business support programmes in local territories. This includes running the PR and marketing programme for Peer Networks in Lancashire, which was led by the Department for Business, Energy & Industrial Strategy (BEIS).
Why we are passionate about these sectors
Through our campaigns, we love speaking to business owners and leaders who have not only experienced great business support but have used it to drive their business. We’re fortunate to have the opportunity to create and share stories of positive business change, growth and job creation. The world needs strong, ethical businesses right now therefore business support is crucial.
Types of impact we can deliver
- Help you engage with business owners and leaders
- Position you as an expert in your sector
- Build your brand and reputation
- Create meaningful relationships
- Successfully launch new services and programmes
- Create a strong verbal and visual identity
- Create new leads and opportunities
- Help create successful events
- Build partnerships with other business support providers
If you have a specific challenge and need our help, please speak to one our specialists today.
Trusted by leading organisations
“We have relied on Freshfield to curate and orchestrate our narrative since the inception of the Growth Hub. Their enthusiasm, creativity and professionalism have been exemplary and continues to this day. We stand out because our delivery partners are world class, Freshfield is no exception, the team is a delight to work with.”Boost; Lancashire’s Business Growth Hub
Get in touch
If you have a project and need our help, please complete our form. Alternatively, call Simon Turner or David Adams on 01772 888400.