Freshfield’s education PR team supports clients including universities, colleges, multi-academy trusts and training providers with strategic PR and communications.
We help education organisations communicate their purpose, achievements and impact, strengthening local and national reputation, improving student and learner engagement, and supporting student recruitment and growth.
From major capital investment announcements and graduation campaigns to business engagement and thought leadership programmes, we deliver projects and campaigns that help to build trust, raise visibility, and support real outcomes across education and skills.
What is Freshfield’s Education PR and Communications Service?
Freshfield provides specialist PR and communications support for organisations across the education and skills landscape. We work with senior leadership teams, communications and marketing functions, business engagement leads and education boards to develop strategies, create content and deliver campaigns that support reputation and stakeholder relationships.
Whether your goal is to grow visibility, promote your course offering, increase student recruitment, communicate an investment programme, engage with businesses, or manage reputational risk, we bring deep sector understanding and hands-on experience.
Our team includes senior communications consultants, including former journalists, who know how to bring education stories to life, from showcasing facilities and achievements to telling compelling human stories that demonstrate the real value of learning.
Why education organisations need a specialist PR and communications partner
Education organisations operate in a competitive environment. Reputation plays a major role in attracting students, engaging learners, building employer partnerships and securing stakeholder confidence.
At the same time, the sector is shaped by external pressures, from funding constraints and policy change, to Ofsted scrutiny, industrial action, student issues and increasing competition for talent and learners. Poor or inconsistent communications can damage trust, weaken recruitment and reduce engagement with employers, funders and local communities.
Our role is to help education and training organisations communicate with clarity and confidence, building visibility, strengthening stakeholder relationships, and supporting your recruitment goals.
We help education and skills organisations avoid common pitfalls, such as:
