Education and Skills

Four students stood talking

Our work in the education sector covers the diverse challenges faced by universities, colleges and schools, education groups and private-sector training providers.  

As education PR and marketing experts, we develop programmes and impactful campaigns to support reputation management, student engagementstudent recruitment, private sector business engagement and wider stakeholder engagement 

Sectors we specialise in

Universities

As a trusted university PR and marketing partner, we design programmes and activity which complement in-house teams and focus on achieving specific objectives, from regeneration projects and student recruitment through to local reputation, business and stakeholder engagement and graduation marketing. 

For UCLan, Freshfield developed a full communications strategy and plan for the University’s showpiece £200m Masterplan investment, devising a multi-channel campaign of activity, promoting not only the new buildings, but the wider impact on key audiences. This included the launch of the main £35m Engineering Innovation Centre, facilitating media visits around the building for the official launch, as well as creating a media briefing pack.  

We also plan campaigns around key dates including student graduation and open days to maximise the opportunities for pre and post-event profiling in media, social media and online. 

Our dedicated business support PR and marketing team puts us in a strong position to help universities engage with the private sector.  

Colleges and schools

We have a track record of supporting colleges and schools across a range of communications and marketing challenges from brand building to student recruitment.  

Our work for colleges supports student recruitment and course promotion, and we can also advise on crisis and issues management. 

We also help schools create impactful communications programmes that position their education credentials, achievements and facilities in the most favourable light in what is a highly competitive industry.  

Education groups

We work with one of the leading multi-site education and skills groups in the UK on a programme of proactive communications to position the organisation as an authoritative voice. 

This includes developing news content for the regional, national and trade media, and commenting on major issues to position them as an authority in the sector. 

We also devise and develop emergency plans for the education sector and hold extensive experience of preparing for and managing an education crisis in the media, from strikes and student issues, through to negative Ofsted reports. This can involve media liaison and student engagement through to advising governors and boards.  

Additionally, we advise and create campaigns to focus on student recruitment and generating leads for your institution, focusing on key audiences, relevant platforms and results-driven activities. 

Private sector training providers

We help private sector training providers shine a light on their track record through ongoing communications programmes featuring powerful, human stories of learners sharing their own personal growth experiences. 

Working with a major provider across the North West, for example, we use stories such as how an apprentice has come through with shining colours and then finds a job using the skills learned to let other learners understand the experience and benefits. 

We also distribute news content to local, regional and national media to raise awareness of the funding schemes available, how to access them and their benefits to people and communities. Ultimately, our work ensures positive stakeholder engagement with relevant businesses and funders. 

National skills programmes 

We have experience of working on government skills programmes, helping run communications campaigns in local territories. Our track record includes creating the brand communications campaign for the Lancashire Local Skills Improvement Plan in association with the Department for Education and North and Western Lancashire Chamber of Commerce, and the PR and communications programme for the Lancashire College’s Strategic Development Fund, also in conjunction with the Department for Education.  

Why we are passionate about these sectors

Working at local, regional and national level as education specialists, we see the impact of learning first-hand for individuals and their communities, and how it enhances and changes lives. 

We feel privileged to be a part of this important sector and able to tell the fascinating stories of learners of all ages and from all walks of life who have benefitted from first-class education and skills training.  

Types of impact we can deliver

  • Position you as a thought leader 
  • Build and protect your brand and reputation  
  • Build trust and engagement 
  • Create meaningful relationships 
  • Tell the stories of your organisation and learners 
  • Create and manage student recruitment campaigns 
  • Support in-house teams on specific campaigns or overflow 
  • Help create successful events 
  • Build partnerships with industry bodies and funding bodies 

If you have a specific challenge and need our help, please speak to one our specialists today.

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Get in touch

If you have a project and need our help, please complete our form. Alternatively, call Simon Turner or David Adams on 01772 888400.

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