Financial Services

Colleagues sat talking in an office.

With experience in advising banks, funders, corporate finance specialists, financial advisers and wealth managers, Freshfield has built a strong reputation for its work in the financial services sector.

Our financial PR team has become a trusted partner in helping financial services businesses to build their brand, manage their reputation and tell their story.

Types of work we undertake

Brand building and storytelling

We can help financial services businesses bring their brand story to life. Whether it’s creating a compelling brand identity, showcasing how you support your clients, or communicating new financial products and services, our team has the creativity and sector knowledge to help you achieve your goals.

Our team also understands the complexity of financial products and can transform highly complex subjects into digestible content.

We also recognise that modern marketing for financial firms is not just about promoting your financial strength and capabilities. It’s also about engaging with customers on a deeper level and communicating how your business adds value to society through its corporate responsibility activity.

Managing mergers and acquisitions

Freshfield has years of experience in working alongside business owners and their professional teams to help them maximise business value, attract new investment and achieve a successful business sale.

We work with businesses on long-term reputation building programmes that can help them ready their busines for investment or sale. And when the time comes to do the deal, we can help them manage communication with a wide range of stakeholders.

Whether it’s management buyouts, acquisitions, mergers, sales, fundraising, private equity, or venture capital investment, Freshfield can support you in getting the right messages to your audiences.

Generating leads and managing reputation

Freshfield can work with your financial services business to devise powerful relationship building campaigns, such as those targeted at professional referrers and intermediaries in your business sector. We can also help with lead generation for financial products and services, including through social media advertising and search marketing programmes.

And in a heavily regulated sector where customer trust is paramount, we can help you build confidence with your customers, either through proactive campaigns, or helping you manage a crisis when things go wrong.

How we can help

  • Brand strategy and development
  • Content marketing programmes
  • Integrated PR and communications programmes
  • Business development and marketing strategy
  • Launches of new services and products
  • Build relationships and grow professional networks
  • Lead generation programmes
  • Mergers and acquisition marketing strategies
  • Marketing collateral and website development

If you have a specific challenge and need our help, please speak to one our specialists today.

Get in touch

Trusted by leading organisations

Fan base

“Freshfield has been amazing from the outset, engineering the brand conception, developing effective digital platforms and messaging along with a long-term marketing and PR plan very much driven by their innovative and refreshing approach. A pleasure to work with. I can’t recommend them highly enough.”

Two Zero (Lancashire County Council)

Get in touch

If you have a project and need our help, please complete our form. Alternatively, call Simon Turner or David Adams on 01772 888400.

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