Financial Services

Freshfield - Financial Services

With experience in advising banks, funders, corporate finance specialists, financial advisers and wealth managers, Freshfield has built a strong reputation for its work in the financial services sector.

Our financial PR team has become a trusted partner in helping financial services businesses to build their brand, manage their reputation and tell their story.

Types of work we undertake

Freshfield - Brand building and storytelling

Brand building and storytelling

We can help financial services businesses bring their brand story to life. Whether it’s creating a compelling brand identity, showcasing how you support your clients, or communicating new financial products and services, our team has the creativity and sector knowledge to help you achieve your goals.

Our team also understands the complexity of financial products and can transform highly complex subjects into digestible content.

We also recognise that modern marketing for financial firms is not just about promoting your financial strength and capabilities. It’s also about engaging with customers on a deeper level and communicating how your business adds value to society through its corporate responsibility activity.

Freshfield - Managing mergers and acquisitions

Managing mergers and acquisitions

Freshfield has years of experience in working alongside business owners and their professional teams to help them maximise business value, attract new investment and achieve a successful business sale.

We work with businesses on long-term reputation building programmes that can help them ready their busines for investment or sale. And when the time comes to do the deal, we can help them manage communication with a wide range of stakeholders.

Whether it’s management buyouts, acquisitions, mergers, sales, fundraisings, private equity, or venture capital investment, Freshfield can support you in getting the right messages to your audiences.

Freshfield - Generating leads and managing reputation

Generating leads and managing reputation

Freshfield can work with your financial services business to devise powerful relationship building campaigns, such as those targeted at professional referrers and intermediaries in your business sector. We can also help with lead generation for financial products and services, including through social media advertising and search marketing programmes.

And in a heavily regulated sector where customer trust is paramount, we can help you build confidence with your customers, either through proactive campaigns, or helping you manage a crisis when things go wrong.

How we can help:

  • Develop a clear message and strong brand identity
  • Bring structure and fresh ideas to BD and marketing activities
  • Run high-performing PR and content campaigns
  • Simplify customer communication around complex financial products and services
  • Support you with financial product launches
  • Help you build relationships and grow professional networks
  • Manage the media on your behalf
  • Provide media training for your team
  • Advise you on a crisis communications strategy
  • Communicate major announcements to your stakeholders
  • Corporate communications around mergers and acquisitions
  • Design and write stunning annual reports
  • Create stand-out websites and marketing collateral
  • Bring financial services to life through great video and imagery
  • Improve search performance and generate leads

Trusted by leading organisations

Fan base

“We have worked with the Freshfield team for over 10 years and they have been instrumental in increasing our exposure and brand awareness. The team is very creative yet structured in its approach. Freshfield is very much part of our team.”


Get in touch

If you have a project and need our help, please complete our form. Alternatively, call Simon Turner or David Adams on 01772 888400.

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