Manufacturing & Technology
Working with national and international clients, we have the expertise to help businesses position themselves as leaders.
Our services can be applied to a broad spectrum of industries including manufacturing, engineering and science and technology. Sectors we specifically know well include aerospace, testing, oil and gas, cabling, coatings and energy.
We design campaigns and programmes which support your business goals, providing metrics of outcomes including online performance and social media measurement.
We spend time researching your organisation, your markets and sectors, competitors and the audience being targeted.
Based on this intelligence, our activity is tailored to influence your audiences, whether the supply chain or the decision-makers, supporting new business development, targeting new sectors or regions and helping your technical teams on the ground.
Having understood your goals, we create programmes which position your organisation as leaders. We work closely with your experts creating content for the national and international trade media, your website and social media. This may include news announcements about a new service, technical articles about a new technology, insight articles to explain your company position on an industry issue and content for social media to engage with key customers and prospective customers.
We stage launches of products to ensure maximum effect. We use multi-channel activity including online and offline media, social media, video and photography to explain the product and its benefits, adapting the messaging to each target audience.
We also develop case studies of relevance to explain how the product works in practice, with photography and video, to bring the product to life.
How we can help:
- Bring structure and fresh ideas to BD and marketing activities
- Run high-performing PR and thought leadership campaigns
- Support the launch of new products and services
- Manage the media on your behalf
- Successfully manage complex and sensitive communications issues
- Help to build relationships with influencers and industry organisations
- Provide media training for your team
- Create results-led social media campaigns
- Build relationships and generate leads
- Create stand-out websites and marketing collateral
- Capture high-impact video and imagery
- Improve digital performance
- Help to bring structure to internal communications