Achieve your goals with Freshfield

Our highly experienced team of professionals can enable your brand and business to get to the next level. Our team includes senior PR and communications professionals, brand consultants, business development and marketing specialists and former business editors.

How we can help

Audience strategy

Using a range of agile research techniques, we can build a detailed picture of the target audience you wish to engage with and influence. By understanding their responsibilities, pressures, motivations and influences, we are able to make better informed decisions around the messaging and marketing channels that will deliver the best results in a PR and communications campaign.

BD and marketing strategy

We work with you to make sure your business development strategy is working hard to achieve your firm’s revenue targets. By understanding your route to market, sectors, marketing campaigns and your sales conversion process, we can identify the gaps and uncover barriers that are limiting your business development opportunities. Together, we create targeted BD campaigns tied to achievable KPI’s and devised to drive the greatest results.

Brand strategy and development

With over 25 years’ brand experience, we can help ensure a consistent brand experience for all your stakeholders across every touchpoint of your organisation.

Key services include:

Brand audits
Brand values
Brand personality and tone of voice
Brand, product and service naming
Brand identity direction

Communications training

We offer a range of media training packages, delivered in partnership with Scott Hamilton, a former journalist and one of the leading media training practitioners in the UK. Scott has worked with brands such as Coca Cola, Aldi, British Gas, Avery Dennison, Tate & Lyle, Lex Autolease and KPMG. We also deliver social media training to inhouse teams ranging from LinkedIn masterclass sessions to helping companies create internal social media management structures.

Consultancy

Working in a similar capacity to a non-executive director, we can perform a strategic role, advising boards and management teams on all aspects of marketing communication. We can also work with in-house BD and marketing teams, giving creative direction and guidance.

Crisis and issues

‘It takes 20 years to build a reputation and five minutes to ruin it’. Powerful words by Warren Buffet. In today’s digital-first world, brands have never been under as much scrutiny and attention. Freshfield has decades of experience of helping businesses prepare crisis communications plans as well as advising businesses during a crisis.

Employee communications strategy

We can advise you on the development of effective internal communication strategies that ensure transparency across your organisation, with business information structured and delivered in such a way as to help your employees remain informed, engaged, and positive. We also advise companies in developing a compelling employer brand proposition as well as recruitment campaigns.

Message development

We can help you develop a hierarchy of messages for use across a wide range of communications, together with themes around which we can develop communication strategies and campaigns. Freshfield can also advise you on the tone of voice and messages that will best engage and resonate with your target audience.

PR campaign planning

Comprising senior PR strategists and former business journalists, our PR and communications team has the experience to deliver award-winning campaigns and programmes that deliver results. Our team can work with you to define your audiences, develop clear messages and create ideas that have a lasting impact.

Our work covers the full spectrum of PR and communications campaigns from product or service launches, brand building programmes to thought leadership campaigns. Our PR and communications team works hand in hand with our integrated create, digital communications and content marketing specialists, delivering powerful joined-up results.

Public affairs

As PR specialists, Freshfield is ideally placed to advise your organisation on how best to engage its stakeholders, helping to explain your policies and views on a wide range of issues. Our campaigns often embrace an element of public affairs, working with MPs, ministers and influencers to help change policy, regulations or guidance across industry.

Public consultation

There are times when businesses and organisations need to sensitively manage projects that have could have a major impact on a community or group of people. In these situations, it’s important to get the right message out, in the correct way, and at the optimal time.

We can provide a comprehensive public consultation service to help you make sure your audiences are fully informed and to mitigate potential negativity and opposition. From guidance on timings, format, key messages, and channels, through to the planning and management of public consultation events and the collation of feedback, our team has the experience to support you.