Inform, connect and grow with Freshfield
With a team of experienced PR consultants, former journalists, social media and search specialists, we can inform, educate and influence your audiences, helping you build valuable connections.
How we can help
With decades of journalism and publishing experience, Freshfield has its finger firmly on the pulse of content marketing. We know the art of story-telling and editorial planning, meaning we can get the right message through the right channel to the right audience.
Email marketing is still an effective marketing tactic by return on investment. However, its popularity means that targeting, timing and design need to be optimised to ensure your emails stand out in your customers’ crowded inboxes. Freshfield is perfectly placed to help you achieve the best results from your email marketing activity.
From launches and client events to media roundtables and seminars, Freshfield is able to bring its experience, industry know-how and creativity to create a brand experience event that has a huge positive impact on your reputation.
Inbound marketing campaigns
Integrate all your digital marketing efforts to create awareness, get found online, generate leads and build client loyalty. We will work closely with you to create a fully comprehensive inbound marketing strategy inclusive of content marketing, social media marketing, search marketing and targeted messaging.
As a firm built on results, we employ standard industry metrics to gauge the performance and impact of our PR and marketing programmes. Our measurement and reporting options are based upon a combination of free and paid-for tools, as well as chargeable services, covering:
- Employee reputation surveys
- Media evaluation
- Reputation audits
- Search performance
- Social media performance
- Website audits and performance
Media and influencer campaigns
Comprising former business reporters, news journalists and senior editors, our team has decades of media relations experience. We have relationships with journalists across the UK (including international sectors) that can help our clients tell their story in key online and offline publications. We also develop meaningful paid-for partnerships with targeted media channels which can turbo-boost PR programmes and get you closer to viewers and readers.
Our creative and high-impact programmes covers the world of influencers, from bloggers to business leaders. Our service also helps clients manage the ‘not so good’ news and the delicate stakeholder issues crucial to their organisation leading up to crisis management of major issues on your behalf. We can help positively influence perceptions.
From sector publications and trade bodies to influencers and sponsorships, Freshfield can advise you on how to make best use of paid-for partnerships. Our work here can help you fast-track your brand exposure and reach, while getting you closer to target audiences.
With over 40 years’ experience in advising professional services firms, Freshfield has in-depth knowledge and experience in developing relationship marketing strategies. These strategies can help businesses get close to key clients, build relationships with introducers and create new opportunities.
Our research and goal-led approach can improve how well your website attracts visitors and converts into customers. Working alongside our PR, social and content specialists, our experts use a range of search marketing techniques to get you found for key search terms, while improving click-through rates and, more importantly, lead generation results.
Our search marketing team also works alongside our developers to ensure your website is built with search performance, user experience and lead conversion in mind.
Social media campaigns
A fundamental part of the modern world of communications, we work with clients to help them maximise the opportunities of different channels as well as managing the reputational risk. We work with organisations in a number of ways from strategy and training to fully outsourced management and advertising campaigns. Our social media experts have the experience and insights to grow your fanbase and engage with influencers in your sector to maximise the impact of your campaigns.
Website content management
Given our journalism, content and design capabilities, we’re the ideal partner to content manage your website. We work with clients to adopt a publishing and media mindset. Through our website editorial and content calendars, we broadcast relevant content that supports your PR and communication programme while increasing visits, creating leads and generating conversions.
“Freshfield’s work has given us a fantastic, strong brand identity and the team’s ongoing marketing work continues to deliver results.”Jones Melling
Trusted by leading organisations
Get in touch
If you have a project and need our help, please complete our form. Alternatively, call Simon Turner or David Adams on 01772 888400.