PR & Communications

Today’s 24/7 media world has created an unquenchable thirst for news, content and opinion – across all formats.

And with social media, a new type of influencer and technology, the job of managing reputations and planning communications has never been as complex.

Comprising strategists, former journalists, content developers and social media managers, Freshfield has a modern PR tool-kit that can help you manage the risks while maximising the opportunities in a new PR world.

Strategy and planning

We can help you bring clarity to your communications challenges and determine when and where to direct your efforts through a communications plan to help reach your goals.

Media relations

The media still plays a crucial role in helping tell your story and managing your reputation.

Freshfield has successfully developed its own reputation as one of the North’s most respected media relations teams. Members of our team comprise former national journalists, three former business editors and seasoned PR consultants who have helped propel the profile of brands across the UK through creative and hard-working programmes.

Our service also helps clients manage the ‘not so good’ news and delicate stakeholder issues crucial to their organisation. We can help positively influence perceptions.

Social media

From outsourcing to training, Freshfield can help your business build online communities, drive engagement and create opportunities. We also advise companies on creating robust structures to carefully manage the 24/7 risks that come with social media.

Blogger outreach

Trusted bloggers give organisations brilliant opportunities to convey their messages to captive online communities. We can help you find the bloggers most relevant to your business and devise a plan to secure valuable features and reviews.

Content marketing

With decades of journalism and publishing experience, Freshfield has its finger firmly on the pulse of content marketing. We know the art of story-telling and media planning, meaning we can get the right message through the right channel to the right audience.

Crisis communications

‘It takes 20 years to build a reputation and five minutes to ruin it’. Warren Buffet actually said this before the social media age! Today, businesses have never been under as much scrutiny and attention, and a new type of influencer has emerged through digital. Freshfield can help you put robust plans in place to manage negative situations and respond and advise accordingly, safeguarding your reputation.

Media training

Freshfield media training is delivered in partnership with Scott Hamilton, a former journalist and one of the leading media training practitioners in the UK.

Based on real-life scenarios tailored to your own business environment, our half-day or full-day sessions will equip you with the techniques to prepare for and confidently control any media interview.

Scott has worked with brands such as Coca Cola, Aldi, British Gas, Avery Dennison, Tate & Lyle, Lex Autolease and KPMG and, in the public sector, local authorities like Slough, Stafford and Stoke and health bodies like NHS Blood and Transplant.

Analysis

The role of a modern-day marketer is a data minefield, but Freshfield can help you cut through the noise and give you the relevant information and data to shape your marketing decisions and give you a competitive advantage.

Our analysis service can help you with media monitoring and evaluation, social media reporting, website analytics & reporting and competitor analysis.

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