Website Strategy and Development

In today’s ultra-competitive world, websites must instantly establish credibility and trust with users, provide relevant information quickly and clearly, and maximise the opportunity for conversion.

To achieve this, our team places great emphasis on the specification and planning process.

Using a data-driven approach, we carry out in-depth analysis of the customer journey and their information needs, closely consulting with clients before creating wireframes and a stand-out design with user experience and accessibility at its core.

Our skilled developers then combine best practice with the latest technology and development techniques to produce scalable, secure and efficient websites that are both user-friendly and optimised for search and conversion.

Our website design and build experience encompasses a variety of project types, from small brochure sites through to full e-commerce and multi-service corporate websites offering high levels of functionality.

The use of dedicated account managers provides both strategic oversight and day-to-day project management – from setting timelines and milestones, to ensuring the team are fully briefed and that you are kept informed of progress throughout the lifecycle of the project.

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How we can help

Website audits

By auditing your current website from a design, technical and search perspective, we can quickly identify whether retrospective improvements can be applied, or whether a new website is required to meet your marketing objectives and website goals.

Site strategy and content planning

Our workshops enable us to explore and plan your new website’s architecture, navigation, user journeys, call to actions (CTAs) and goals, ahead of moving into the design phase of its development.

Persona mapping

We carry out persona mapping to help the design team develop informed wireframes and site architecture focused on the information needs and priorities of your website users.

User Experience (UX) design

A data-driven approach, incorporating customer journey and information needs analysis, helps ensure  your new website is relevant, meaningful and easy to use.

Wireframing and prototyping

Wireframing enables the placement and prioritisation of key page components such as core and secondary navigation, body text, imagery and CTAs to be agreed with you, ahead of the look and feel being applied.

Bespoke website development

The benefits of a Freshfield bespoke designed website, as opposed to one based on a ‘theme’, are numerous. This will add impact to your brand and increased levels of appeal and credibility, through to greater longer-term flexibility and scalability.

WordPress development

WordPress is used by more than 60 million websites worldwide, including 39 percent of the top 10 million websites as of January 2021. It is one of the most popular content management system (CMS) solutions in use and is our preferred CMS of choice for client website projects.

Website hosting and technical management

In addition to hosting on a fast and secure UK-based Linux server, daily back-ups and an SSL certificate, we provide you with monthly upgrades to the core WordPress CMS software and plugins, as well as regular monitoring, allowing us to quickly respond to any possible downtime.

Some examples of our work

Boost; Lancashire's Business Growth Hub

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V10 Homes

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The Lancashire Colleges

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