Website Strategy and Development
In today’s ultra-competitive world, websites must instantly establish credibility and trust with users, provide relevant information quickly and clearly, and maximise the opportunity for conversion.

How we can help
Website audits
By auditing your current website from a design, technical and search perspective, we can quickly identify whether retrospective improvements can be applied, or whether a new website is required to meet your marketing objectives and website goals.

Site strategy and content planning
Our workshops enable us to explore and plan your new website’s architecture, navigation, user journeys, call to actions (CTAs) and goals, ahead of moving into the design phase of its development.

Persona mapping
We carry out persona mapping to help the design team develop informed wireframes and site architecture focused on the information needs and priorities of your website users.

User Experience (UX) design
A data-driven approach, incorporating customer journey and information needs analysis, helps ensure your new website is relevant, meaningful and easy to use.

Wireframing and prototyping
Wireframing enables the placement and prioritisation of key page components such as core and secondary navigation, body text, imagery and CTAs to be agreed with you, ahead of the look and feel being applied.

Bespoke website development
The benefits of a Freshfield bespoke designed website, as opposed to one based on a ‘theme’, are numerous. This will add impact to your brand and increased levels of appeal and credibility, through to greater longer-term flexibility and scalability.

WordPress development
WordPress is used by more than 60 million websites worldwide, including 39 percent of the top 10 million websites as of January 2021. It is one of the most popular content management system (CMS) solutions in use and is our preferred CMS of choice for client website projects.

Website hosting and technical management
In addition to hosting on a fast and secure UK-based Linux server, daily back-ups and an SSL certificate, we provide you with monthly upgrades to the core WordPress CMS software and plugins, as well as regular monitoring, allowing us to quickly respond to any possible downtime.
