Awareness Campaigns

Whether you’re looking to raise awareness of a brand, product, service or national issue, Freshfield can help take awareness levels to new heights and create real impact.

When creating an awareness PR and communications programme, it is important to recognise that we are in a world where there is a war for our attention.

Having the right plan and creating a simple message is therefore crucial.

We bring together specialisms in strategy and planning, media relations and content marketing, social media, design and digital to create truly integrated campaigns that help clients move the people that matter.

Types of awareness campaigns we deliver include:

Brand profile
Having a strong, consistent profile in the sectors and regions you serve can help you engage with the right people and create an environment for success. We work with clients to help shape their core message and target audience, before creating integrated programmes that deliver results.

Working with blue-chip organisations, we devise campaigns that help raise awareness of important industry issues to help engage key influencers and shape policy and decisions at local, regional and national government level.

Increase share of voice in a region or sector
We help clients operating in competitive marketplaces increase their share of voice. We start such programmes by performing competitor and media analysis to rank our clients’ messaging and profile among their competitors, and devise creative campaigns to bridge the gap.

Increase awareness of a service or specialism
Whether you’re an advanced manufacturer or professional services firm, we can devise campaigns that will heighten the profile of a specific service or product amongst the relevant audiences. Not only does our work increase awareness but it creates opportunities and leads.

Behaviour change
Working with diverse public and private sector organisations, we can help raise awareness of important societal issues with the aim of changing behaviours through effective awareness campaigns.

Speak to a specialist today

How we can help

  • Raise the profile of your brand
  • Lobby key influencers on a major issue
  • Increase share of voice in a region or sector
  • Increase awareness of a service or specialism
  • Increase awareness of a product in a specific market
  • Be better known in regions or sectors
  • Cross sell to existing clients

Would your next awareness campaign benefit from some
fresh eyes?

Let’s arrange a conversation