Awareness and brand building PR campaigns

Whether your aiming to build awareness for a brand, product, service or national issue, Freshfield is well poised to elevate your brand awareness and create a significant impact.

In today’s attention-driven world, having the right plan and a clear, concise message is crucial for successful brand building and awareness PR campaigns. We integrate specialisations in campaign strategy, media relations, social media and content marketing to craft comprehensive campaigns that resonate with key audiences.

Company brand building

A strong, consistent profile in your sectors and regions is essential for engaging the right people and fostering success. We collaborate with clients to shape core messages and identify target audiences, developing integrated programs that deliver tangible results.

Leading the voice on key issues

We partner with blue-chip organisations to create campaigns that raise awareness of critical industry issues. These campaigns engage key influencers and help shape policy and decisions at local, regional, and national government levels.

Increasing share of voice in a region or sector

In competitive marketplaces, increasing your share of voice is vital. We start by conducting competitor and media analysis to evaluate your messaging and profile against competitors. Then, we devise creative campaigns to bridge the gap and enhance your visibility.

Increasing awareness of a service or specialism

For advanced manufacturers or professional services firms, we design campaigns to elevate the profile of specific services or products among relevant audiences. Our efforts not only increase awareness but also generate opportunities and leads.

Behaviour change campaigns

Collaborating with diverse public and private sector organisations, we create campaigns aimed at raising awareness of important societal issues. These campaigns are designed to change behaviours through effective messaging and engagement strategies.

Why Freshfield?

By blending strategic planning with creative execution, we help you reach new heights in brand awareness.

Let us help you navigate the complexities of brand awareness in today’s competitive landscape and create lasting, positive change.

How we can help

  • Raise the profile of your brand
  • Lobby key influencers on a major issue
  • Increase share of voice in a region or sector
  • Increase awareness of a service or specialism
  • Increase awareness of a product in a specific market
  • Be better known in regions or sectors
  • Cross sell to existing clients

Do you have a business challenge that needs
some fresh eyes? Get in touch

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