Relationship and Lead Generation

At Freshfield, we blend a number of different offline and online marketing techniques as part of our relationship and lead generation programmes.

They include:

Media relations and content marketing

Our team of former journalists and content writers can help you propel your brand and specialisms through targeted media outlets, as well as running content marketing programmes that grab attention, create desired social media followers, drive traffic to your website and create new enquiries.

Relationship marketing

Our well-planned relationship marketing programmes can help you create an environment for success, helping you stay close and create new opportunities with your clients of today, while starting relationships with your clients of tomorrow.

We often start our programmes with a Fresh Eyes workshop, bringing your senior team and work winners together to clarify your business goals, review your current client relationship activity while helping you map out the ideal clients of the future – and the routes to building a relationship with those prospects. Our structured, nurturing approach helps to shift internal relationship cultures, creating more urgency, accountability, follow-up and opportunities.

Sponsored events and networking

We can help identify the most powerful networks and events that will get you in front of the right people. This also includes identifying paid-for sponsorship opportunities for hyper-targeted events that will elevate your brand and people to a specific sector audience of journalists, industry influencers and prospective clients.

Our influential team can also help create public speaking opportunities for your thought leaders.

Digital marketing

Blending specialists in search, LinkedIn advertising and pay-per-click, we can help you evaluate digital lead generation opportunities and create strategies and programmes that target people with laser-like precision to raise your visibility and create new leads.

Our team has experience of devising lead and relationship generation programmes for clients in the advanced manufacturing, business support, professional services and property and placemaking arenas.

Speak to a specialist today