Jones Melling artwork



Jones Melling



What we did:

Brand discovery workshop
Competitor research
Logo identity
Creation of marketing collateral
Digital design and development
PR & content programme
Social media management

National property and construction advisers, Jones Melling, turned to Freshfield to overhaul its brand identity and develop a new communications and digital marketing programme.

Our strategists started with a brand discovery workshop to help determine the firm’s standout qualities and also what makes its clients tick. Freshfield’s creative team fashioned a standout logo, flexible across digital and physical assets. The isometric identity featured the J and M initials and represented the precision in the work the firm undertakes.

Through our research, it was clear that Jones Melling’s clients – from global businesses to SMEs – often see it as a first port of call when they have a property or construction question.

We shaped this into an #AskJonesMelling content programme to position the firm as property and construction experts. The tagline also provides a powerful call to action, used across all marketing platforms and helping the firm generate leads.

Jones Melling logos 2009 - 2018
Jones Melling logo animation
Jones Melling brand typeface
Jones Melling business cards
Jones Melling brochure
Jones Melling brochure inside
Jones Melling staff animation
Jones Melling banner stands
Jones Melling website on mobile

We’ve been bowled over by the positive response. The programme is opening up so many new doors for us. It’s an exciting time for the firm. Team Freshfield has done a cracking job.

Gary Melling, cofounder and managing director, Jones Melling


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