Creating a new brand that will help Jones Melling build better communities

National property and construction advisers, Jones Melling, turned to Freshfield to overhaul its brand identity and develop a new communications and digital marketing programme.

Our strategists started with a brand discovery workshop to help determine the firm’s standout qualities and also what makes its clients tick. Freshfield’s creative team fashioned a standout logo, flexible across digital and physical assets. The isometric identity featured the J and M initials and represented the precision in the work the firm undertakes.

Through our research, it was clear that Jones Melling’s clients – from global businesses to SMEs – often see it as a first port of call when they have a property or construction question.

We shaped this into an #AskJonesMelling content programme to position the firm as property and construction experts. The tagline also provides a powerful call to action, used across all marketing platforms and helping the firm generate leads.