Creating a new brand that will help Jones Melling build better communities

Jones Melling artwork


Jones Melling



What we did:

  • Brand discovery workshop
  • Competitor research
  • Logo identity
  • Creation of marketing collateral
  • Digital design and development
  • PR & content programme
  • Social media management

National property and construction advisers, Jones Melling, turned to Freshfield to overhaul its brand identity and develop a new communications and digital marketing programme.

Our strategists started with a brand discovery workshop to help determine the firm’s standout qualities and also what makes its clients tick. Freshfield’s creative team fashioned a standout logo, flexible across digital and physical assets. The isometric identity featured the J and M initials and represented the precision in the work the firm undertakes.

Through our research, it was clear that Jones Melling’s clients – from global businesses to SMEs – often see it as a first port of call when they have a property or construction question.

We shaped this into an #AskJonesMelling content programme to position the firm as property and construction experts. The tagline also provides a powerful call to action, used across all marketing platforms and helping the firm generate leads.

Jones Melling logos 2009 - 2018
Jones Melling logo animation
Jones Melling brand typeface
Jones Melling business cards
Jones Melling brochure
Jones Melling brochure inside
Jones Melling photography
Jones Melling staff animation
Jones Melling banner stands
Jones Melling website artwork
Jones Melling website on mobile

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If you have a project and need our help, please complete our form. Alternatively, call Simon Turner or David Adams on 01772 888400.

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