Jones Melling

Creating a new brand that will help Jones Melling build better communities

Jones Melling artwork


Jones Melling



How we helped:

  • Brand discovery workshop
  • Competitor research
  • Logo identity
  • Creation of marketing collateral
  • Digital design and development
  • PR & content programme
  • Social media management

National property and construction advisers, Jones Melling, turned to Freshfield to overhaul its brand identity and develop a new communications and digital marketing programme.

Our strategists started with a brand discovery workshop to help determine the firm’s standout qualities and also what makes its clients tick. Freshfield’s creative team fashioned a standout logo, flexible across digital and physical assets. The isometric identity featured the J and M initials and represented the precision in the work the firm undertakes.

Through our research, it was clear that Jones Melling’s clients – from global businesses to SMEs – often see it as a first port of call when they have a property or construction question.

We shaped this into an #AskJonesMelling content programme to position the firm as property and construction experts. The tagline also provides a powerful call to action, used across all marketing platforms and helping the firm generate leads.

Jones Melling brand typeface