Bringing the Northern Robotics Network to life

As part of a government initiative, the Northern Robotics Network asked Freshfield to showcase its launch event at MediaCityUK, Salford, to regional, UK and international media and other partner organisations.

For high impact, Freshfield devised a multi-channel programme including live interviews throughout the launch day on BBC Breakfast twice, Sky News, BBC TV North West Tonight, Granada TV and BBC Radio 5Live.

A robot was programmed to welcome the BBC Breakfast show to ‘the launch of the Northern Robotics Network’ from Media CityUK.

Agreements were negotiated with the Press Association to issue to all mainstream UK media, while social media was uploaded simultaneously across Twitter and Facebook.

In all, 51 items of broadcast and press coverage were seen by approximately 38.2 million people across the UK.