Human and Robotic handshake

Bringing the Northern Robotics Network to life

Client:

North West Aerospace Alliance

Sector:

Advanced Industry

What we did:

Campaign planning
Strategic positioning
Message development
Media relations

As part of a government initiative, the Northern Robotics Network asked Freshfield to showcase its launch event at MediaCityUK, Salford, to regional, UK and international media and other partner organisations.

For high impact, Freshfield devised a multi-channel programme including live interviews throughout the launch day on BBC Breakfast twice, Sky News, BBC TV North West Tonight, Granada TV and BBC Radio 5Live.

A robot was programmed to welcome the BBC Breakfast show to ‘the launch of the Northern Robotics Network’ from Media CityUK.

Agreements were negotiated with the Press Association to issue to all mainstream UK media, while social media was uploaded simultaneously across Twitter and Facebook.

In all, 51 items of broadcast and press coverage were seen by approximately 38.2 million people across the UK.

The Northern Robotics Network and conference shot
MediaCityUK logo
BBC News logo graphic with Northern Robotics interview
ITV News graphic with Northern Robotics and camera man
BBC Radio 5Live interview man and woman
Sky news graphic and Robot with cameraman and presenter
NWAA infographic with numbers
Northern Robotics Network Montage of 3 images and robots

We knew we had a good venue and offering, and Freshfield delivered all our aspirations of engaging the media and more. Thank you, Freshfield.

David Bailey, CEO, North West Aerospace Alliance.

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