European Freeze Dry
Building a brand across Europe to reach new customers and partners
Client:
European Freeze Dry
Sector:
Advanced Manufacturing
How we helped:
- Campaign strategy and planning
- Positioning and message development
- Stakeholder engagement
- Media relations
European Freeze Dry is a leader in freeze-dried food for diverse markets where the ability to store food for long periods of time is a benefit.
Our brief
European Freeze Dry asked Freshfield to build its brand across Europe to audiences who wanted freeze dried food with the benefits of its technology and services.
What we delivered
Freshfield’s strategy focused on a campaign through the food and drink manufacturing trade media. Our objective was to position European Freeze Dry as an expert in its field supported by showcasing its research and development prowess and new product development.
Freshfield worked with key food industry media to develop stories around trends in the dried food industry along with thought leadership content.
Impact
Freshfield generated significant media coverage in the UK and European trade industry media, while also growing a fanbase for its freeze-dried food through partnering and social media campaigns.
We also brokered a partnership between European Freeze Dry and the National Care Association to promote freeze-dried food in care homes as a nutritional alternative to existing food.
“Thanks to Freshfield, they have listened to our brief and gone over and above in delivering on their promises. The team at Freshfield are a pleasure to work with, they really engage with our staff and are straight forward in their approach – making it a very smooth working relationship. We are exceptionally happy with the exposure that they have created for our company and the detail of content that they write. Fantastic!”
European Freeze Dry
