Building a new brand and a £100m project pipeline in three months

The founders of a new Manchester property advisory firm turned to Freshfield to help develop and launch its new brand to the property and construction world. Russell Bolton Consulting was established in February 2021 by Russell Bolton and David Litherland, two of the UK’s most highly regarded chartered surveyors and property advisers.

The firm, headquartered in King Street in Manchester, was set up to provide cost consultancy, quantity surveying, project management and advisory services to clients across multiple sectors. Russell and David have a combined experience of over 70 years, advising organisations such as Aviva Investors, Barclays CRE, Hilton Hotels, ITV Plc, Manchester Airports Group, Peel Holdings and Allied London. The duo have played a key role on a range of regeneration projects that have transformed cities, towns and communities.

Our brand strategists worked as close partners with the leadership team to define their brand DNA and develop a brand narrative, identity and communications plan which focussed on its strength of capabilities, experience and service. Following the roll out of the brand across all marketing and communications assets, our PR and communications team carefully orchestrated the launch across earned and owned media channels, as well as devising a people-to-people communications strategy.

Within three months of the launch, Russell Bolton Consulting has secured commissions on a series of built environment projects totalling £100million while creating new jobs. Discover more about Russell Bolton at www.russellbolton.co.uk.