Building a new brand and a £100m project pipeline in three months
Russell Bolton Consulting
Property and Regeneration, Professional Services
What we did:
- Brand strategy and direction
- Brand logo and identity
- Creation of brand, marketing and digital assets
- PR and communications launch
- BD consultancy
- Strategic advice
The founders of a new Manchester property advisory firm turned to Freshfield to help develop and launch its new brand to the property and construction world. Russell Bolton Consulting was established in February 2021 by Russell Bolton and David Litherland, two of the UK’s most highly regarded chartered surveyors and property advisers.
The firm, headquartered in King Street in Manchester, was set up to provide cost consultancy, quantity surveying, project management and advisory services to clients across multiple sectors. Russell and David have a combined experience of over 70 years, advising organisations such as Aviva Investors, Barclays CRE, Hilton Hotels, ITV Plc, Manchester Airports Group, Peel Holdings and Allied London. The duo have played a key role on a range of regeneration projects that have transformed cities, towns and communities.
Our brand strategists worked as close partners with the leadership team to define their brand DNA and develop a brand narrative, identity and communications plan which focussed on its strength of capabilities, experience and service. Following the roll out of the brand across all marketing and communications assets, our PR and communications team carefully orchestrated the launch across earned and owned media channels, as well as devising a people-to-people communications strategy.
Within three months of the launch, Russell Bolton Consulting has secured commissions on a series of built environment projects totalling £100million while creating new jobs. Discover more about Russell Bolton at www.russellbolton.co.uk/.
“We have been blown away by Freshfield’s creativity, quality of service, professionalism and innovation. I was particularly impressed how Freshfield invested time into getting to know the business and our leaders. The industry response to the launch has been positively overwhelming. Freshfield’s work has generated high-profile enquiries leading to some significant new project wins. I have already recommended Freshfield to several other consultancies who were equally impressed with the launch.”
Russell Bolton Consulting
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