Launching the future of healthy student living

Fraser Morgan is the property development arm of Nurtur Group which specialises in high-quality student accommodation across the UK.

Our brief

Fraser Morgan turned to Freshfield to help launch Canterbury Hall – an exciting new £15m student living development in Preston’s university quarter.

What we delivered

With its strong focus on health and wellbeing, Canterbury Hall was the first development of its kind for Fraser Morgan.

Freshfield devised a media relations campaign that would raise the profile of Fraser Morgan and also help position the unique benefits of the scheme to potential investors and other key stakeholders, including university leaders, students, the local council, and the regional property community.

The campaign was centred around an official opening event for the new building where guests were able to experience the outstanding facilities, including a roof terrace, gymnasium and cinema room, as well as experience the wellbeing offer, which included meditation and mindfulness sessions.

Impact

Canterbury Hall is now part of the Nurtur Student Living brand and has gone to become one of Preston’s most sought-after student housing options, popular with UK and overseas students alike. The popularity of Canterbury Hall has led Nurtur Group developing further student accommodation schemes in Preston.