Launching the future of healthy student living

London-based property developer Fraser Morgan turned to Freshfield to help launch Canterbury Hall – a £15m student living development with a focus on health and wellbeing.

This was the first development of its kind for Fraser Morgan, so Freshfield devised a campaign that would help position this new expertise to potential investors and other key stakeholders.

The campaign was centred around an official opening event for the new building where guests were able to experience the outstanding facilities, including roof terrace, gymnasium, cinema room, and mindfulness sessions.