Springhill Care Group
What we did:Strategic planning
As part of the programme in support of Springhill Care Group, Freshfield launched a nationwide campaign to recognise the work of those in the care sector who go the extra mile to support the people they care for and make a difference to their workplace and colleagues.
Since the campaign started, it has won the backing of industry leaders including Martin Green, chief executive of Care England and Alex Ramamurthy, CEO of the Care Workers’ Charity, along with a number of MPs who are raising the issue at political level.
The social media hashtag #caringheroes also continues to get widespread support.