Ben Hewes of Freshfield with filming set up on location

#CaringHeroes

Client:

Springhill Care Group

Sector:

Healthcare

What we did:

Strategic planning
Messaging
Industry collaboration
Media relations
Internal communications

As part of the programme in support of Springhill Care Group, Freshfield launched a nationwide campaign to recognise the work of those in the care sector who go the extra mile to support the people they care for and make a difference to their workplace and colleagues.

Since the campaign started, it has won the backing of industry leaders including Martin Green, chief executive of Care England and Alex Ramamurthy, CEO of the Care Workers’ Charity, along with a number of MPs who are raising the issue at political level.

The social media hashtag #caringheroes also continues to get widespread support.

#CaringHeroes GIF
#Caringheroes photo montage
A guide to keeping fit an active infographic 2
A guide to keeping fit and active infographic
A guide to keeping fit and active info-graphic exercise example

I am happy to support the Caring Heroes campaign and look forward to hearing more stories about great care.

Graham Jones, MP for Hyndburn

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