A CLEVR new brand for credit union

Client:

CLEVR Money

Sector:

Financial services

What we did:

Competitor research
New name and brand identity
Marketing collateral
PR & Content marketing
Digital marketing
Social media
Partnership marketing
Paid campaign strategy

The Blackpool, Fylde and Wyre credit union wanted a fresh look to help it communicate its values and build awareness of the benefits of becoming a member of a credit union.

We helped develop a new name and identity: CLEVR Money – a reflection of the organisation’s friendly, approachable and trustworthy brand.

Our media and content team supported the launch by implementing a multi-platform campaign to engage with new customers, alter existing perceptions of credit unions, and promote the range of fair, affordable credit products available.

The results have been positive. Since rebranding, the number of new joiners has almost doubled

Mike Barry, Chief Executive CLEVR Money

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