CLEVR Money

Creating a CLEVR brand to promote fair and affordable credit union products

Client:

CLEVR Money

Sector:

Financial services

How we helped:

  • Competitor research
  • New name and brand identity
  • Marketing collateral
  • PR & Content marketing
  • Digital marketing
  • Social media
  • Partnership marketing
  • Paid campaign strategy

The Blackpool, Fylde and Wyre credit union wanted a fresh look to help it communicate its values and build awareness of the benefits of becoming a member of a credit union.

We helped develop a new name and identity: CLEVR Money – a reflection of the organisation’s friendly, approachable and trustworthy brand.

Our media and content team supported the launch by implementing a multi-platform campaign to engage with new customers, alter existing perceptions of credit unions, and promote the range of fair, affordable credit products available.

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