Creating a CLEVR brand to promote fair and affordable credit union products

CLEVR Money Case Study




Financial services

What we did:

  • Competitor research
  • New name and brand identity
  • Marketing collateral
  • PR & Content marketing
  • Digital marketing
  • Social media
  • Partnership marketing
  • Paid campaign strategy

The Blackpool, Fylde and Wyre credit union wanted a fresh look to help it communicate its values and build awareness of the benefits of becoming a member of a credit union.

We helped develop a new name and identity: CLEVR Money – a reflection of the organisation’s friendly, approachable and trustworthy brand.

Our media and content team supported the launch by implementing a multi-platform campaign to engage with new customers, alter existing perceptions of credit unions, and promote the range of fair, affordable credit products available.

CLEVR Money Logo
CLEVR Money branding animation with question mark
CLEVR Money brochure
CLEVR Money letterheads graphic
CLEVR Money membership application form
CLEVR Money strapline
CLEVR graphic Christmas tree decorating with presents
CLEVR Money advertisement graphics

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