A CLEVR new brand for credit union
What we did:Competitor research
New name and brand identity
PR & Content marketing
Paid campaign strategy
The Blackpool, Fylde and Wyre credit union wanted a fresh look to help it communicate its values and build awareness of the benefits of becoming a member of a credit union.
We helped develop a new name and identity: CLEVR Money – a reflection of the organisation’s friendly, approachable and trustworthy brand.
Our media and content team supported the launch by implementing a multi-platform campaign to engage with new customers, alter existing perceptions of credit unions, and promote the range of fair, affordable credit products available.