Creating a CLEVR brand to promote fair and affordable credit union products
Client:
CLEVR Money
Sector:
Financial services
What we did:
- Competitor research
- New name and brand identity
- Marketing collateral
- PR & Content marketing
- Digital marketing
- Social media
- Partnership marketing
- Paid campaign strategy
The Blackpool, Fylde and Wyre credit union wanted a fresh look to help it communicate its values and build awareness of the benefits of becoming a member of a credit union.
We helped develop a new name and identity: CLEVR Money – a reflection of the organisation’s friendly, approachable and trustworthy brand.
Our media and content team supported the launch by implementing a multi-platform campaign to engage with new customers, alter existing perceptions of credit unions, and promote the range of fair, affordable credit products available.
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