The Lancashire Colleges
Connecting colleges and businesses to upskill Lancashire
Client:
The Lancashire Colleges
Sector:
Public Sector
How we helped:
- Communications strategy and advice
- Content creation
- Media relations
- Case studies
The Lancashire Colleges network was formed as a collaborative organisation to enhance the further education sector in the region and to help develop initiatives for low carbon activity.
Our brief
Freshfield’s brief was to develop a PR and communications programme which would highlight the benefits to SMEs of helping to develop the skills needed for the future workforce.
What we delivered
The campaign by Freshfield positioned The Lancashire Colleges as a leader in further education and employer partnerships to provide the skills for the future, such as in low carbon technology.
Activity included media relations to generate coverage in local and regional media, event support and social media engagement.
Impact
Freshfield generated media coverage throughout Lancashire which highlighted the benefits to SMEs of partnering with colleges to develop skills they need in their business.
Engagement on social media and high attendance at events at a range of colleges also helped to raise awareness of the need for skills development across the region.
“Freshfield successfully created the campaign in an extremely challenging timeframe and we’re delighted with the result. They are also delivering on raising awareness of the programme through the media, partners, and the colleges themselves. Thank you.”
The Lancashire Colleges
