Drone image of BAE systems Salmesbury, Preston, Fylde and Blackpool

Creating a global business destination brand


Lancashire Enterprise Partnership (LEP)



What we did:

Consultation and workshops
EZ board liaison and presentations
Custer naming strategy
Brand identity creation
Brand guidelines

Working with Lancashire Enterprise Partnership and key stakeholders, we advised on a cluster naming strategy and created a new brand identity for Lancashire’s Enterprise Zones in Samlesbury, Warton, Blackpool Airport and Hillhouses.

The new geometric identity represents the diversity and dynamism of the Enterprise Zones, its associated supply chain and sectors.

This project sits as part of a wider strategy to position the area as a global business destination, forming part of the Northern Powerhouse and National Industry Strategy.

Creating global business colours and shapes
Lancashire advanced Manufacturing and energy cluster logo
4 different Lancashire manufacturing logos
Advanced Engineering and Manufacturing infographic BAE systems
Welcome to Samlesbury Aerospace Enterprise Zone sign
Info-graphic with numbers on Lancashire Manufacturing stats
Drone image of BAE Systems Samlesbury prestoned on mock iPad

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