Creating a global business destination brand
Lancashire Enterprise Partnership (LEP)
What we did:Consultation and workshops
EZ board liaison and presentations
Custer naming strategy
Brand identity creation
Working with Lancashire Enterprise Partnership and key stakeholders, we advised on a cluster naming strategy and created a new brand identity for Lancashire’s Enterprise Zones in Samlesbury, Warton, Blackpool Airport and Hillhouses.
The new geometric identity represents the diversity and dynamism of the Enterprise Zones, its associated supply chain and sectors.
This project sits as part of a wider strategy to position the area as a global business destination, forming part of the Northern Powerhouse and National Industry Strategy.