Lancashire Enterprise Partnership (LEP)

Creating a global business destination brand

Drone image of BAE systems Salmesbury, Preston, Fylde and Blackpool


Lancashire Enterprise Partnership (LEP)



How we helped:

  • Consultation and workshops
  • EZ board liaison and presentations
  • Custer naming strategy
  • Brand identity creation
  • Brand guidelines

Working with Lancashire Enterprise Partnership and key stakeholders, we advised on a cluster naming strategy and created a new brand identity for Lancashire’s Enterprise Zones in Samlesbury, Warton, Blackpool Airport and Hillhouses.

The new geometric identity represents the diversity and dynamism of the Enterprise Zones, its associated supply chain and sectors.

This project sits as part of a wider strategy to position the area as a global business destination, forming part of the Northern Powerhouse and National Industry Strategy.

Creating global business colours and shapes
Lancashire advanced Manufacturing and energy cluster logo
4 different Lancashire manufacturing logos
Advanced Engineering and Manufacturing infographic BAE systems
Welcome to Samlesbury Aerospace Enterprise Zone sign
Info-graphic with numbers on Lancashire Manufacturing stats
Drone image of BAE Systems Samlesbury prestoned on mock iPad