Creating a brand to help leaders scale their business and create jobs

Client:

Lancashire County Council

Sector:

Business Support

What we did:

  • Name development
  • Brand identity and rollout
  • Website development
  • Marketing and communications strategy
  • PR and content management
  • Advisory

Lancashire County Council’s business growth and innovation team called in Freshfield to help launch its new scaleup service in 2020.

The new service has been created to help leaders of scaleup businesses to grow twenty percent year on year. These businesses have a huge impact on the economy, generating £1.3trn to the UK economy employing hundreds of thousands of people.

Our job was to create a brand and communications plan that connected with the leaders of these businesses, to encourage them to engage with the new service and in the process help them improve their business.

The search for the stand-out idea took us to the numbers. What is a scaleup? Technically, they are companies aspiring to grow 20% year on year. This direction took us to ‘Two Zero’.

Our create team oversaw the brand roll out using inspirational outdoor pursuit images to visually represents the scaleup journey. Freshfield’s PR and communications team oversaw the launch of the brand covering media relations, content and social.

Two Zero’s three pilot programmes were a sell-out with a reservation list still growing. Its success has also been recognised by the UK’s ScaleUp Institute.

Since January 2020, over 50 businesses have taken part in various Two Zero programmes, with many experiencing growth and job creation.

This is the type of impact we help clients to deliver.

 

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