The Croft brand journey
Croft Transport Planning
What we did:Brand workshop
Creation of marketing collateral
Website content management
We’ve helped national transport planning consultancy, Croft, on the creation and roll out of a new brand identity.
After a series of focus groups, we devised an iconic linear C (‘the journey’) which has been rolled out across all marketing assets. Our digital team has also created a new mobile friendly website.
Following the new brand launch, Freshfield media and content team is working with the firm on showcasing its expertise and pivotal work in helping clients secure planning permission on developments.