Blackfriars Bridge, River Irwell between Salford and Manchester

The Croft brand journey


Croft Transport Planning



What we did:

Brand workshop
Competitor research
Logo identity
Creation of marketing collateral
Digital development
Media relations
Website content management

We’ve helped national transport planning consultancy, Croft, on the creation and roll out of a new brand identity.

After a series of focus groups, we devised an iconic linear C (‘the journey’) which has been rolled out across all marketing assets. Our digital team has also created a new mobile friendly website.

Following the new brand launch, Freshfield media and content team is working with the firm on showcasing its expertise and pivotal work in helping clients secure planning permission on developments.

Croft Brand journey contact information example graphic
Croft brand journey case study illustration montage
Croft bran journey 'our work' example on iPad illustration
Croft Brand journey content mobile friendly example montage

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