Sector:Professional & Financial Services
What we did:Consultation and workshops
North West law firm KBL Solicitors was looking to update its brand messaging and website to more accurately reflect its offer.
Through workshops with partners and senior members, we identified that one of the firm’s differentiators is the great support it provide to clients, local charities, grassroots sport and its own people.
To encapsulate this offer we developed #GreatKBLsupport – a campaign likening the support from KBL to the fanatical backing of supporters from of a diverse range of sports.
To ensure that the campaign delivered commercial benefit, we delivered a great looking mobile-responsive website that showcases the marketing message and has increased the volume of leads generated online.