Lancashire County Council
#GrowingLancashire campaign
Client:
Lancashire County Council
Sector:
Public Sector
How we helped:
- Strategic planning
- Outsourced marketing management
- Brand identity creation
- Brand roll-out management
- Creation of marketing collateral
- Media relations
- Digital development
- Digital marketing
- Social media management
Following an award-winning marketing campaign between 2013 and 2016 to promote Boost – Lancashire’s £7.8m business growth hub – we secured a second phase ERDF-backed marketing contract in late 2016.
Our new #GrowingLancashire campaign was launched in 2017 and centred on the creation of a new brand identity, website and marketing collateral.
Following the rebrand, Freshfield’s marketing management team devised an integrated programme aimed at generating enquiries and conversions, ultimately helping businesses to succeed and the county to prosper through increased economic activity.
Boost has received over 3,500 enquiries since late 2016. By tapping into Boost support, 2,500 Lancashire businesses have already created 500 jobs and added over £10m to the county’s economy.
