#GrowingLancashire campaign

Client:

Lancashire County Council

Sector:

Public Sector

What we did:

Strategic planning
Outsourced marketing management
Brand identity creation
Brand roll-out management
Creation of marketing collateral
Media relations
Digital development
Digital marketing
Social media management

Following an award-winning marketing campaign between 2013 and 2016 to promote Boost – Lancashire’s £7.8m business growth hub – we secured a second phase ERDF-backed marketing contract in late 2016.

Our new #GrowingLancashire campaign was launched in 2017 and centred on the creation of a new brand identity, website and marketing collateral.

Following the rebrand, Freshfield’s marketing management team devised an integrated programme aimed at generating enquiries and conversions, ultimately helping businesses to succeed and the county to prosper through increased economic activity.

Boost has received over 3,500 enquiries since late 2016. By tapping into Boost support, 2,500 Lancashire businesses have already created 500 jobs and added over £10m to the county’s economy.

The marketing of Boost was highlighted as a key strength. The brand really stands out in a crowded marketplace.

Independent government review of Boost

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