Launching UCLan’s £35m Engineering Innovation Centre
What we did:Communications strategy and advice
Content and case studies
Freshfield has been at the core of UCLan’s Masterplan development in the centre of Preston and devised a multi-channel campaign of activity to help launch the university’s showpiece £35m Engineering Innovation Centre.
Our role included facilitating media visits around the building for the official launch, as well as creating a media briefing pack that combined images, business case studies and video rushes.
Our work led to widespread broadcast coverage across the BBC networks, as well as regional and online publications.