UCLan

Launching a £35m facility that will create the engineers of the future

Client:

UCLan

Sector:

Education

How we helped:

  • Communications strategy and advice
  • Content and case studies
  • Media relations
  • Stakeholder engagement
  • Social media

Freshfield has been at the core of UCLan’s Masterplan development in the centre of Preston and devised a multi-channel campaign of activity to help launch the university’s showpiece £35m Engineering Innovation Centre.

Our role included facilitating media visits around the building for the official launch, as well as creating a media briefing pack that combined images, business case studies and video rushes.

Our work led to widespread broadcast coverage across the BBC networks, as well as regional and online publications.

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