Launching a £35m facility that will create the engineers of the future

Client:

UCLan

Sector:

Education

What we did:

Communications strategy and advice
Content and case studies
Media relations
Stakeholder engagement
Social media

Freshfield has been at the core of UCLan’s Masterplan development in the centre of Preston and devised a multi-channel campaign of activity to help launch the university’s showpiece £35m Engineering Innovation Centre.

Our role included facilitating media visits around the building for the official launch, as well as creating a media briefing pack that combined images, business case studies and video rushes.

Our work led to widespread broadcast coverage across the BBC networks, as well as regional and online publications.