Lio-Licious’ new flavoursome design for Europe

Lio-Licious artowrk design example


European Freeze Dry



What we did:

  • Competitor analysis
  • Establishing brand values
  • Brand logo development
  • Packaging design and development

European Freeze Dry is a market leading producer of freeze dried products and provider of speciality freeze drying services to a diverse range of industries.

Freshfield was tasked with devising a new brand identity and packaging for its extremely popular freeze-dried fruit brand, Lio-Licious, which is sold to customers across Europe.

Lio-licious Freeze dried goodness slogan
Lio Licious packaging design
Lio-Licious Blueberry, peppers and grated cheese artwork

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