Lio-Licious’ new flavoursome design for Europe
European Freeze Dry
What we did:Competitor analysis
Establishing brand values
Brand logo development
Packaging design and development
European Freeze Dry is a market leading producer of freeze dried products and provider of speciality freeze drying services to a diverse range of industries.
Freshfield was tasked with devising a new brand identity and packaging for its extremely popular freeze-dried fruit brand, Lio-Licious, which is sold to customers across Europe.