Lio-Licious artowrk design example

Lio-Licious’ new flavoursome design for Europe


European Freeze Dry



What we did:

Competitor analysis
Establishing brand values
Brand logo development
Packaging design and development

European Freeze Dry is a market leading producer of freeze dried products and provider of speciality freeze drying services to a diverse range of industries.

Freshfield was tasked with devising a new brand identity and packaging for its extremely popular freeze-dried fruit brand, Lio-Licious, which is sold to customers across Europe.

Lio-licious Freeze dried goodness slogan
Lio Licious packaging design
Lio-Licious Blueberry, peppers and grated cheese artwork

Lio-Licious has had an overwhelmingly positive feedback to the rebrand and sales are up approximately 70% year-on-year compared to 2017.

Diana Morris,
Country Manager – UK, European Freeze Dry


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