Sherwin Williams case study by Freshfield London Skyline, The Gherkin, The Cheesegrater and The walkie talkie

Making Britain’s buildings safe


Sherwin-Williams Protective & Marine Coatings EMEAI


Advanced Industry

What we did:

Campaign planning
Strategic positioning
Message development
Industry collaboration
Media relations

Working with international coatings giant Sherwin-Williams, Freshfield has developed a national thought leadership campaign aimed at highlighting the gaps in how complex new buildings are protected.

This has included major industry media articles, comment, events and the creation of a lobbying group involving other leading industry bodies.

The report and findings to date from the group has been submitted as part of the Dame Judith Hackitt inquiry into Grenfell.

Sherwin Williams case study guide to fire safety images
Sherwin Williams bridge and train GIF
Freshfield Sherwin Williams workers in PPE, tower bridge

The video and media activity has helped Sherwin-Williams position this as one of our key recent product launches. Thanks to Freshfield for their hard work, the video has been very well received by staff and customers.

Nick Ball,
Marketing Director


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