Rolling out a new student living brand
Nurtur Student Living
Sector:Property and Regeneration
What we did:Advice
PR and content
This full-service project saw Freshfield assist with the launch of Nurtur Student Living, an exciting new operator in the UK student accommodation sector.
Nurtur is going live with its first purpose-built development, a £26m scheme of 289 studio apartments in Sheffield, in 2020. Our role was to advise the management team on brand positioning and marketing strategy for Nurtur, which has a strong focus on student wellbeing.
We devised a PR, content and social media campaign targeting prospective student tenants, and ran a paid search programme to generate sales enquiries. We also evolved the initial brand identity for a wide range of marketing collateral including website, site hoarding, merchandise and sales brochure.