Helping improve wellbeing for students

Launched in 2020, Nurtur Student Living is a niche operator in the UK purpose-built student accommodation sector with a focus on developing schemes that promote high levels of student wellbeing.

Our brief

Our role was to advise the management team on brand positioning and marketing strategy for the Nurtur Student Living brand. The culmination of this was the launch of Nurtur House, the company’s first purpose-built development, a £26m scheme of 289 studio apartments in the city of Sheffield.

What we delivered

We devised a PR, content and social media campaign targeting prospective student tenants, and ran a paid search programme to generate sales enquiries.

This campaign was designed to differentiate Nurtur in the marketplace and appeal to students, and their parents, looking for a high standard of student accommodation with health and wellbeing at its core.

We also helped to evolve the initial brand identity and rolled this out for a wide range of marketing collateral including website, site hoardings, merchandise and sales collateral.

Impact

Nurtur House has gone on to become an extremely popular purpose-built student accommodation scheme in Sheffield, and the client went on to roll-out the brand to another site in Preston’s university quarter. Nurtur Student Living has subsequently become a multi-award-winning student accommodation provider.