Shining a light on Collinson Construction’s sustainable building techniques
Property and Placemaking
How we helped:
- Strategic communications
- Brand identity and logo creation
- Creation of marketing and digital assets
- BD Consultancy
- PR and communications launch
Collinson Construction wanted to help the UK property community and prospective clients understand its full range of construction specialisms.
Initially making its name through its expertise in tensile buildings, delivering projects across the UK and Ireland, the company had developed a specialism in modular construction. Its investment in off-site construction techniques had seen it launch its own manufacturing facility for modular buildings and win a place on a major government framework for public sector modular buildings.
The company wanted audiences to understand it could also deliver traditionally built construction projects as a main contractor, offering clients complete flexibility over the building method chosen for their project.
Working with the senior management team, Freshfield helped Collinson Construction launch three distinct divisions – Modular, Traditional and Tensile – creating three new sub-brands under the main brand identity.
We worked on an integrated launch of the new divisions encompassing owned and earned media channels and marketing collateral. The launch led to significant online engagement and an increase in enquiries from the property community wanting to visit the company’s modular factory to find out more.
Posts relating to the launch gained more than 32,000 impressions on LinkedIn and almost 3,000 clicks through to the company’s website. There were also more than 25,000 estimated views of media coverage relating to the new divisions.
Discover more about Collinson Construction at www.collinsonconstruction.co.uk
“Freshfield’s knowledge and insight helped us bring clarity and simplicity to how we communicate our service offering. The new divisional structure and brand hierarchy has enabled our clients and the property community to understand more about how we can help them create sustainable buildings that help them achieve their goals.”