Summit to eat packaging on location

Summit to Eat brand development and packaging


European Freeze Dry



What we did:

Customer research
Brand development and positioning
Social media
Influencer and content marketing

Summit To Eat is a new outdoor food brand brought to the market by European Freeze Dry, which has built a market leading position since it launched in 1964.

When developing the new brand, research was undertaken among its customers. In addition to Summit To Eat being an enabler – something that would help them achieve their outdoor pursuits – the product had to be positioned as practical while resonating with their customers’ values.

The brand and packaging was designed to give it clear stand out.

We chose yellow as a key brand colour as it has many positive values. It’s the colour of new ideas, it’s uplifting, illuminating and helps create enthusiasm for life. It also had a practical function that the product can be easily found in low light, important in outdoor situations.

Summit To Eat grey and yellow logo
Case study Summit to Eat prodcut image
Summit to Eat case study packaging product images
Keswick Mountain festival 2017 banner
Summit to Eat Brand development breakfast shots

The Summit to Eat brand has
been well received by distributors
and customers.

Diana Morris,
Country Manager – UK, European Freeze Dry


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