One of the region’s largest and most influential business membership groups turned to Freshfield’s branding and design team to create a new corporate identity for the BIBAs – the Chamber’s flagship business awards ceremony.

The new brand centred on the BIBAs’ long standing tagline ‘The One They All Want to Win’ by creatively utilising the negative space between the ‘I’ and ‘B’ within ‘BIBAs’ to reveal a ‘1’.

Our team helped roll out the brand across all online and offline platforms.