The BIBAs – The One They All Want to Win

The Bibas awards 2017

Client:

North and Western Lancashire Chamber of Commerce

Sector:

Professional & Financial Services

What we did:

  • Advice
  • Brand identity creation
  • Messaging and copywriting
  • Creation of marketing collateral
  • Website design

One of the region’s largest and most influential business membership groups turned to Freshfield’s branding and design team to create a new corporate identity for the BIBAs – the Chamber’s flagship business awards ceremony.

The new brand centred on the BIBAs’ long standing tagline ‘The One They All Want to Win’ by creatively utilising the negative space between the ‘I’ and ‘B’ within ‘BIBAs’ to reveal a ‘1’.

Our team helped roll out the brand across all online and offline platforms.

Bibas award with introduction text
The Bibas brand logos
Bibas countdown
Bibas brochure visual
Bibas website on tablet
3 mobile views of the Bibas website
The BIBAs ceremony animated slideshow
The Bibas award show

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