What we did:Strategic positioning
As a growing supplier of services to the UK insurance industry in claims for drainage and water mains, Auger needed to put itself on the map.
Freshfield devised a campaign which sets Auger apart from its competition as a company that will do “Whatever it Takes”.
This slogan and a number of other key messages are conveyed consistently through media news and articles to the national insurance trade media, social media, a series of videos, national surveys, enewsletters, blogs and a monthly internal newsletter for all staff.
Freshfield continues to support the expansion of the business across these diverse channels.