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Advanced Industries

What we did:

Strategic positioning
Message development
Media relations
Social media

As a growing supplier of services to the UK insurance industry in claims for drainage and water mains, Auger needed to put itself on the map.

Freshfield devised a campaign which sets Auger apart from its competition as a company that will do “Whatever it Takes”.

This slogan and a number of other key messages are conveyed consistently through media news and articles to the national insurance trade media, social media, a series of videos, national surveys, enewsletters, blogs and a monthly internal newsletter for all staff.

Freshfield continues to support the expansion of the business across these diverse channels.

Auger Case Study featuring Freshfield's Gareth Edward filming
Front cover of The Augerian
Caset study Auger News page examples
Auger article from Auger News

Fantastic. We’re getting our name and reputation known and we’re now building the Auger brand. This is why we wanted to commit to this activity.

Neil Wilks, Head of Technology & Finance


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