Mergers and Acquisitions
Having the right brand, communications and marketing strategy is critical to a successful merger or acquisition.
With a powerful combination of marketing capabilities, senior boardroom and management experience and sector insight, Freshfield has the perfect blend of expertise to ensure you achieve your objectives.
We can advise organisations throughout the whole journey of a merger or acquisition. We work with owners and management teams to help prepare businesses for sale, creating brand and communications strategies that put the vending business in the most favourable light to prospective buyers.
In the build up to a merger or acquisition, we create robust communications plans to ensure the right message is created and communicated to the right stakeholders when announcing details of a deal. Just as importantly, we also create purposeful employee communications programmes that keep staff up-to-date and informed.
When company ownership changes hands or two companies join forces, the DNA of that organisation changes. There are a lot of key strategic communications decisions facing the new management team. What is our new brand promise? Is a new name required? What is our new brand story? Do we require a new logo? How can we merge two websites?
Freshfield will work with you at the earliest opportunity to make informed strategic brand decisions to ensure your merger or acquisition is a success.
How we can help
- Campaigns and programmes to help market and prepare businesses for sale
- Client communication strategies
- Naming, brand strategy and identity development
- Merger and acquisitions announcements
- Digital marketing integration
- Merger integration communications programmes
- Create marketing and digital assets for merged companies
- Employee communications programmes
- Working with boards and management teams to create new vision and values
- Post-merger or acquisitions communications programmes
If you have a specific challenge and need our help, please speak to one our specialists today.
Get in touch
If you have a project and need our help, please complete our form. Alternatively, call Simon Turner or David Adams on 01772 888400.