Supporting registered providers and housing organisations to communicate effectively with customers and stakeholders.
Freshfield has gained deep experience of working with organisations in the UK social housing arena, including registered providers, affordable housing developers and voluntary organisations. We help clients in this sector to engage with residents and stakeholders, and deliver confident, compliant communications that reflects their purpose and values. Our work spans proactive campaigns, day-to-day media office support and sensitive issues management across the housing, regeneration and social-value agenda.
What is Freshfield’s Social Housing PR and Communications Service?
Freshfield has been providing specialist PR and communications support to the housing sector for over 15 years, working alongside registered providers and other affordable housing organisations as a trusted, long-term partner.
We work with executive teams, comms leaders, resident services, asset and development directors, and in-house marketing and engagement functions to build awareness, strengthen stakeholder trust and support organisational objectives.
Whether your goal is to communicate proactively on resident issues, manage media scrutiny, launch a new development programme, shape your social value narrative or navigate a complex reputational challenge, we bring deep sector understanding and hands-on experience.
Our specialist team is a blend of senior PR consultants, former journalists, content marketers and social media managers who understand the realities of social housing communication, and how to translate complex, sensitive issues into clear, human messaging. Many clients see us as an extension of their in-house team, providing retained support, project delivery or overflow capacity as required.
How social housing organisations can benefit from a specialist PR and communications partner
Social housing providers, and the organisations that partner with them, operate in one of the most visible and heavily regulated sectors in the UK. Reputation, trust and transparency are essential, with stakeholders ranging from residents and frontline teams, to councillors, MPs, regulators and the media.
In a landscape shaped by heightened expectations, evolving regulation and intense public interest, poorly structured or inconsistent communication can quickly become a reputational risk. The right communications partner helps you stay proactive, aligned and credible, especially under pressure.
Our role is to support registered providers to communicate clearly, consistently and confidently, while protecting reputation and strengthening relationships with the communities you serve.
We help housing organisations overcome some common challenges, such as:
