Helping financial services firms devise effective communication strategies and campaigns that build trust and strengthen relationships.
Freshfield’s financial services PR team works with a wide range of financial services firms, including corporate finance advisers, funders, investment firms, corporate banking providers and business finance specialists. Whether it’s long-term brand building PR campaigns, product and service launches, or reputation management work, our team has the experience to deliver impactful results.
What is Freshfield’s Financial Services PR and Communications Service?
Freshfield has been working with financial services organisations for more than 25 years, supporting them with specialist PR and communications campaigns that shape powerful brand narratives, build their profile in strategic markets and foster new customer relationships.
We work closely with business owners, leadership teams, and BD and marketing professionals to support them in building brand equity and trust through high-impact communication across all channels.
Whether your goal is to raise market visibility, launch a new financial product, communicate with investors, or navigate a merger or acquisition, we bring deep sector knowledge and a proven track record of results.
Our senior team includes experienced financial services PR consultants and former business journalists who understand the industry’s nuances. We know how to shape compelling narratives, and secure meaningful media visibility at regional, national and sector level.
Why Financial Services firms need a specialist communications partner
Financial services firms are built on trust, performance and reputation. In a landscape shaped by stringent regulation, fierce competition and growing scrutiny, how you communicate is as important as what you do.
Your stakeholders, from clients and investors to intermediaries and journalists, want confidence not only in your services, but in your people, governance and values. Poorly structured or inconsistent communication can create confusion, weaken trust, and hinder commercial growth.
Our role is to help you communicate clearly, consistently and credibly, shining a spotlight on your expertise and integrity. We help organisations strengthen their positioning, increase market visibility, engage with investors and intermediaries, and build relationships that drive long-term growth.
We help firms avoid common mistakes, such as:
