Working with public sector organisations to support engagement with communities, businesses and stakeholders.

Freshfield’s public sector PR team helps local authorities and other public institutions to communicate more effectively with the communities they serve. We support government-funded programmes, regeneration and placemaking initiatives, local enterprise partnerships, skills bodies, inward investment efforts, and health and education organisations. Freshfield is a supplier on the Crown Commercial Service’s Communications Marketplace, making us part of the UK’s largest public-sector procurement framework.

What is Freshfield’s Public Sector PR and Communications Service?

Freshfield has significant experience working in partnership with public sector organisations to help them market themselves, communicate clearly and deliver effective campaigns.

We work with senior leadership, communications and marketing teams, programme leads and stakeholder specialists to build awareness, strengthen reputation and deliver consistent, evidence-led communication across complex environments.

Whether your goal is to increase engagement with residents, launch a new support programme, position your organisation as a regional or national trailblazer, support regeneration activity or build support for economic growth and skills initiatives, we bring deep understanding of public sector processes and the sensitivities of communicating in the public interest.

Our team includes senior PR consultants, former business journalists and digital specialists who understand how to handle multi-stakeholder communication, work to government guidelines, and deliver credible campaigns that show measurable social and economic impact and deliver value for money.

Fresh feedback

“We have relied on Freshfield to curate and orchestrate our narrative since the inception of the Growth Hub. Their enthusiasm, creativity and professionalism have been exemplary and continues to this day. We stand out because our delivery partners are world class, Freshfield is no exception, the team is a delight to work with.”

Boost: Lancashire’s Business Growth Hub

Why public sector organisations need a specialist communications partner

Public sector investment has a direct impact on lives, livelihoods and communities, and effective communication plays a central role in ensuring programmes succeed.

Being transparent, inclusive, responsive and clear is imperative, which is why public bodies must engage a wide range of stakeholders, work within formal guidelines, and demonstrate measurable outcomes. Poor or inconsistent communication can reduce public trust, weaken stakeholder buy-in or limit the impact of investment.

Our role is to help public sector organisations articulate their purpose clearly, build trust with communities and stakeholders, and deliver campaigns that drive meaningful participation and positive outcomes.

We help public sector organisations avoid common pitfalls, such as:

  • Not having a robust communications structure aligned to programme goals

  • Messaging that doesn’t resonate with communities or frontline audiences

  • Limited visibility for the positive impact of investment

  • Under-powered engagement with businesses, residents or partners

  • Inconsistent narratives across multiple organisations or delivery partners

  • Lack of confidence handling media scrutiny or sensitive issues

Talk to our Public Sector PR specialists today

Simon Turner Freshfield Managing Director

Simon Turner
Chief Executive & 
Group Client Director
hello@freshfield.co.uk

Name (required)

Company (required)

Contact Email (required)

Contact Number (required)

Message (required)

Trusted by leading organisations

Types of organisations we work with in the public sector:

  • Local authorities

  • Government funded business support programmes

  • Regeneration partnerships and place-based investment programmes

  • Local enterprise partnerships and economic growth bodies

  • Place marketing and inward investment partnerships

  • Skills and education bodies

  • Health and healthcare organisations

Situations we support in the public sector

Every public-sector organisation has its own priorities, stakeholders and delivery pressures. We tailor strategies to fit each scenario, including:

Business support and economic growth programmes

Delivering award-winning PR and marketing for public-funded business support, scale-up and access-to-finance programmes, helping to increase engagement and show measurable impact. Our experience includes full PR and marketing delivery for one of the UK’s best-performing Growth Hubs.

Supporting regeneration projects and masterplans with multi-stakeholder consultation, media handling and communications aligned to programme guidelines. Our work includes high-profile town and city programmes with significant public investment.

Creating communications programmes for universities, colleges, schools and training providers, including government-funded education and skills initiatives that require consistency across regions and partners.

Helping NHS and healthcare organisations communicate services clearly to local, regional and national audiences, including campaigns for specific demographics and hard-to-reach groups.

Designing regional place-marketing and investment campaigns, including brand development for Enterprise Zones and national/international investor engagement. Our work has featured at major global property and investment events.

Planning and delivering high-profile launches that build momentum, drive behavioural change or improve awareness and participation for public-funded schemes.

How Freshfield can help: Key services for public sector organisations

Brand Building PR Programmes

Building brands that stand out, resonate and earn trust.

Communications Strategy

Clear communications strategies and ideas aligned to business objectives.

Content Strategy and Writing

Turning content into a powerful driver of strategic messaging.

Crisis & Issues PR

Supporting businesses and protecting reputation when it matters most.

Employee Communications

Engaging employees through growth, change and transformation.

ESG Communications

Clear and credible ESG narratives that stand up to scrutiny.

Media Relations Management

Trusted media relationships that deliver targeted coverage.

M&A Communications

Strategic communications to enable successful transactions.

PR for Growing Businesses

Communications designed to fuel and support sustainable growth.

Why choose Freshfield for Public Sector PR and communications?

Public sector expertise you can rely on

We understand government frameworks, procurement processes and the evidence requirements behind funding programmes, and we know how to deliver communications that meet them.

A demonstrable track record across growth, regeneration and skills

From Growth Hub communications to major regeneration programmes and skills initiatives, we’ve delivered award-winning campaigns that drive engagement and show meaningful outcomes.

Campaigns that engage real communities

Our work is rooted in public participation, clear messaging and practical delivery that helps programmes reach the people they’re designed to serve.

Purpose-led partnership approach

We take seriously the responsibility of working with public bodies. We’re motivated by the positive social, economic and environmental impact public sector investment can achieve, and we work as a trusted extension of your team to help you realise it.

Latest news

Do you have a business challenge that needs some fresh eyes?

Get in touch

Name (required)

Company (required)

Contact Email (required)

Contact Number (required)

Message (required)