Helping professional services firms shape their strategy, build
authority, strengthen client trust and build new relationships.
Freshfield’s professional services team helps law firms, accountants, financial advisers, consultants and boutique firms communicate with clarity and confidence. From business growth and recruitment to thought leadership and change management, we provide strategy, content and media support that builds trust with clients, referrers, talent and wider stakeholders.
What is Freshfield’s Professional Services PR and Communications
Service?
Freshfield has been providing a dedicated communications service designed specially for professional services firms since our inception in 1998.
We work with leadership teams, managing partners, BD and marketing leaders and senior fee-earners to build awareness, support business development programmes, and deliver consistent standout communication.
Whether your goal is to shape your strategy and message, raise visibility, launch a new service or build relationships in a specific market, we bring the experience and specialist understanding in a fast moving, knowledge-based environment.
For more than two decades, Freshfield has worked side-by-side by professional services organisations, many of which have been clients for over 15 years. Our senior team understand the nuances of working with professional firms and it includes experienced PR consultants, former business journalists and digital communicators who know how to shape narratives, support partners and maximise regional and national visibility.
Why Professional Services firms need a specialist communications partner
Professional services firms compete on relationships, expertise and reputation. Clients want confidence in both your people and your technical expertise. In a highly competitive landscape, poor or inconsistent communication can lead to confusion, weakened relationships and stagnant growth.
Our role is to help you articulate your value clearly, consistently and credibly, while shining a light on your greatest asset: your people. We support firms in strengthening positioning, enhancing market visibility, attracting talent and generating leads.
We help firms in areas including:
