What is Freshfield’s M&A Communications service?
Our M&A Communications team provides a dedicated PR and communications service to business owners, leaders and marketing teams involved in mergers, acquisitions and restructures.
We support businesses throughout the whole deal process. This includes M&A communications strategy and planning, brand narrative and messaging, employee and leadership communications, announcements and media relations, and post-deal communications programmes.
For more than 20 years, Freshfield has been advising businesses and advisers on M&A communications. Our senior team brings together experienced PR consultants and former business journalists who know how to shape narratives, handle sensitive situations and ensure maximum regional and national reach of important stories.
Fresh feedback
“Oriel Chambers merged with Atlantic Chambers to create Hundred Court Chambers in 2025. We appointed Freshfield to develop and deliver a strategy to communicate with clients and stakeholders, while managing the launch of the new brand and era. It was a complex project with many moving parts but Freshfield guided us throughout with clarity and confidence. We were consistently impressed by their professionalism and expertise, and the internal and external feedback on the announcement has been overwhelmingly positive.”
Hundred Court Chambers
Why you need a specialist PR and communications partner
Research from the Institute of Mergers, Acquisitions and Alliances shows up to 85% of M&A deals fail to deliver expected benefits, often because of poor communication. When communication is an afterthought, employees feel anxious, clients are confused, and leaders are left to manage unforeseen issues.
Our role is to ensure your story is heard clearly, consistently and at the right time. By doing so, you can build trust, protect relationships and give your deal the best chance for success.
Download our free M&A
Communications Guide
Types of organisations we support
We advise businesses on M&A communications from across a number of different sectors including education, energy, financial services, manufacturing, professional services, property and regeneration, public sector and social housing.
Types of deals we support:
Every deal has its own nuances, pressures and sensitivities. We create tailored strategies to fit the context:
We help unite two organisations into one story, inspiring confidence among employees, clients and partners.
We ensure stakeholders understand the rationale and benefits of acquisitions, ensuring a smooth transition for employees and clients.
Management buyouts (MBOs)
We guide leadership teams on communicating continuity and stability while signalling a positive new chapter.
We provide front-foot clarity during challenging times, helping to maintain morale, client trust and marketing confidence.
How Freshfield can help
Our M&A communications services include:
M&A communications strategy and planning
Brand narrative and messaging
Employee and leadership communications
Announcements and media relations
Content strategy and thought leadership
Post-deal communications programmes
We also work with trusted partners to deliver brand identity and design, website development and support where needed.
Fresh feedback
“Freshfield’s communications work has helped to ensure that key acquisitions made as part of our growth strategy are communicated effectively to our stakeholders through the media, helping us tell a consistent and positive story and in turn supporting the message that we’re open to further acquisition opportunities.”
Palletower
Why choose Freshfield
Over 25 years of experience
We’ve spent more than two decades helping clients navigate the complexities of M&A communications with confidence and clarity.
Our senior consultants, former business journalists and digital PR specialists bring together strategic insight, media relations prowess and digital expertise.
We have a strong history of helping business leaders communicate deals effectively and achieve successful outcomes.
Clients rely on our discretion and professionalism to manage sensitive information throughout every stage of the deal.
