Freshfield lands IBEX brief

Freshfield has been appointed by information management business IBEX following a competitive pitch.

IBEX, which is based in Preston, provides document storage, records management, digital scanning and data backup and recovery services to organisations across the North.

Freshfield will deliver an integrated campaign focusing on communicating IBEX’s sector credentials as well as supporting its nationwide group development strategy.

IBEX sector groups include legal, financial services, healthcare, government and education.

Simon Turner, managing director, said: “We’ll utilise our skills in offline and digital PR, direct marketing and digital marketing to position IBEX as service leaders in its core markets.

“IBEX is an ambitious business with a national expansion remit and targeted communications will support this strategy. It’s a great fit for Freshfield.”

Lorraine Birch, managing director of IBEX, said: “It was important we appointed a partner who understood the vision of the company and had a track record of delivering integrated campaigns.”