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Freshfield, refreshed: Introducing our new brand identity

Simon Turner Freshfield Managing Director

Published by Simon Turner,
Chief Executive & Group Client Director at Freshfield

Freshfield is delighted to unveil a new brand identity reflecting our purpose to use the power of communication to have a positive and meaningful impact on people, organisations and communities.

We engaged international purpose consultancy, The House, to work with Freshfield’s leadership team to help us define our purpose, develop a compelling vision, and shape our values and behaviours.

Freshfield CEO, Simon Turner, said: “A changing world needs a fresh approach. We’re building on our position as a trusted firm to create a purposeful PR and marketing communications consultancy that helps clients harness the power of communication to solve a myriad of big business challenges.

“We have always used our skills to have a positive impact on people, organisations and communities, and it felt natural to put this at the heart of our purpose and future.

“Communication has the power to achieve real impact. Moving people, engaging communities, winning new customers and driving change. Our advice and campaigns not only achieve marketing results, but they help clients deliver social, economic and environmental impact. These are the metrics that inspire us.”

A PR and marketing communications consultancy for a changing world

The visual elements of our new brand identity represent Freshfield’s four value pillars of choose partnership, fresh eyes, win hearts and minds, and measure what matters.

Simon added: “Delivering integrated PR and marketing communications campaigns remains at the heart of our business but we have a breadth of powerful consultancy services that we continue to build.

“From ESG communications, mergers and acquisitions to talent acquisition and social value, clients are calling on Freshfield to help solve a range of challenges.”

Freshfield led a not-for-profit project with six client partners and Preston City Council to secure funding for the regeneration of Winckley Square Gardens in 2016, and won a Northern Marketing Award in 2021 for its campaign for Boost; Lancashire’s Business Growth Hub, that supported 7,000 business owners during the pandemic.

For the Goals

We have also made the strategic decision to focus on working in sectors that are aligned to nine of the UN’s Sustainable Development Goals (SDGs); a global blueprint to achieve a better and more sustainable future for all.

We specialise in sectors including advanced manufacturing, business support, education, environment and sustainability, healthcare, professional services, property and placemaking and the public sector.

Simon added: “Through our work, clients and people, we have an opportunity – and obligation – to contribute to a better world. Aligning our sector specialisms with the SDGs is the start of a journey for us to understand how we and our clients can play our part in addressing important global issues.

“It’s been an emotional and exciting journey working with The House and we now have a North Star that represents the Freshfield of today while guiding the Freshfield of tomorrow.”

‘A powerful combination’

Steve Fuller, founder of The House, said: “The quality of our work is always dependent on the raw ingredients and the level of ambition. From the very start of the programme, it was evident that Simon and the Freshfield team had both by the bucketload.

“The Freshfield team is a powerful combination of brains and heart. They genuinely want to help people and make a significant contribution to our world. While we may have led the process, I’m delighted to say Freshfield’s purpose-led rebrand is well and truly theirs.”

The House has offices in Bath and Budapest.

For more information about our purpose, visit here.

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