North West training provider PHX Training has appointed Freshfield to raise its profile in the region and across the UK.

Kendal-based PHX Training – which has a 46-strong team of trainers – offers wide-ranging online resources and training facilities at centres across the North West in Barrow-in-Furness, Blackpool, Kendal, Millom, Morecambe, Penrith, Southport and Workington.

Following an internal communications programme, Freshfield will deliver an integrated media relations campaign supporting PHX’s offering in Government-backed training programmes including apprenticeships to help get people back into work.

Dan Scott, managing director at PHX Training said: “We are impressed with what Freshfield achieves for its clients and so when we decided embark upon a PR programme it was a natural choice.

“We operate in a strong, competitive market and Freshfield will help us differentiate ourselves and build our brand at an important time for the business.”

Paul Tustin, Freshfield client director, said: “Our team will be using a combination of media relations, content marketing and social media to position PHX Training as a leader in its key operating areas across the region and the UK.”