Communications Strategy

Our strategic communications specialists help business leaders and marketing teams define how they tell their story, engage audiences and build reputation with clarity and purpose.

We work with organisations to develop strategic communications frameworks that align business goals with audience needs, ensuring every message, channel and activity is strategically focussed. This includes purpose and values development, brand narrative and messaging, audiences insight, channel strategy, content planning, leadership communications, reputation building and supporting teams through change.

For more than 25 years, Freshfield has been advising organisations on communications strategy. Our senior team blends experienced PR consultants, strategists and former business journalists who know how to shape narratives, ensure alignment and create clear, actionable plans.

Without a clear communications strategy, teams can become reactive, messages become inconsistent and audiences receive a confused story. This can lead to fragmentation, disengagement and missed opportunities. Our role is to help you create a focussed, evidence-driven communications framework that ensures your story is told clearly, consistently and in a way that resonates. By doing so, you can build trust, strengthen relationships and make a difference through your communications.