News and insights

Category: Fresh eyes

Fresh eyes

November 2023

When is the best time to publish content?

Fresh eyes

September 2023

Does the Twitter rebrand have the X-factor for B2B brands?

Fresh eyes

June 2023

Should we consider a rebrand as part of our scaleup growth strategy?

Fresh eyes

June 2023

Special university-media relationship can help drive the future of journalism

Fresh eyes

January 2023

How do I get the tone of voice right in a crisis?
David Adams, Head of Brand at Freshfield, discussing acquiring a business and the need to rebrand.

Fresh eyes

November 2022

We are acquiring a business; do we need to rebrand?

Fresh eyes

November 2022

What are the benefits of a targeted trade media campaign?
Positioning your brand as a thought leader - a green paper boat leads as other paper boats follow

Fresh eyes

June 2022

Five steps to positioning your brand as a thought leader
A tall building with plants on balconies

Fresh eyes

May 2022

The race to net zero in property and placemaking – 10 things we learnt from a carbon reduction summit
An employee working from home on a laptop

Fresh eyes

April 2022

Five employee communications tips for the hybrid working age

Fresh eyes

March 2022

Three ways to win trust with your audience
A green pen colouring in smoke from a chimney

Fresh eyes

February 2022

Greenwashed up – the cost of getting your sustainability claims wrong