News and insights

Category: Fresh eyes

Fresh eyes

January 2023

How do I get the tone of voice right in a crisis?
David Adams, Head of Brand at Freshfield, discussing acquiring a business and the need to rebrand.

Fresh eyes

November 2022

We are acquiring a business; do we need to rebrand?

Fresh eyes

November 2022

What are the benefits of a targeted trade media campaign?
Positioning your brand as a thought leader - a green paper boat leads as other paper boats follow

Fresh eyes

June 2022

Five steps to positioning your brand as a thought leader
A tall building with plants on balconies

Fresh eyes

May 2022

The race to net zero in property and placemaking – 10 things we learnt from a carbon reduction summit
An employee working from home on a laptop

Fresh eyes

April 2022

Five employee communications tips for the hybrid working age

Fresh eyes

March 2022

Three ways to win trust with your audience
A green pen colouring in smoke from a chimney

Fresh eyes

February 2022

Greenwashed up – the cost of getting your sustainability claims wrong

Fresh eyes

January 2022

16 ways to have more impact with your comms and marketing in 2022

Fresh eyes

December 2021

When not to change your brand identity

Fresh eyes

November 2021

The unavoidable challenge that is climate change

Fresh eyes

October 2021

Putting people at the heart of your client communications strategy