What is Freshfield’s Media Relations Management service?
Media relations management is a core element of how you build, maintain and protect your brand’s voice and reputation. At Freshfield, we act as your outsourced media office, supplying proactive media strategy, high-quality content creation, media monitoring and crisis support.
Our team of former national and regional business journalists partner with your marketing and leadership teams to provide a seamless extension of your in-house function. Whether you’re managing a major announcement, seeking more media coverage, wanting to target a niche audience or planning for potential issues, we bring consistency and control.
Fresh feedback
“Freshfield has been a long-term partner of MHA. Their work is always high quality and generates results, ensuring a high level of visibility for the firm and prominence for our experts.”
MHA
Why you need a specialist media relations partner
In today’s fast-moving, always-on media environment, being reactive isn’t enough. Without a dedicated media relations capability, you risk:
- Missed opportunities for brand exposure and new relationships
- Low market visibility
- Your rivals gaining a competitive advantage
- Unprepared spokespeople
- Headlines you don’t control
- Lack of authority in specific sectors
When your media function is managed by specialists who understand both your business and how journalists work, you gain trust and visibility. Our role is to support you in maintaining positive media relations, maximising the reach of media coverage and helping to create a seamless earned and owned media function.
Regional, sector and national media relations specialists
We manage media relations across a wide range of sectors, helping organisations build credibility, protect reputation, create new relationships and stay in control of their narrative.
Media relations situations we support:
Announcements and milestones
From people stories and new appointments to major company changes, we craft powerful content tailored to different media sectors and your owned channels to maximise attention and engagement.
Profile building and thought leadership
Working closely with the media, we create opportunities to secure expert commentary that builds authority in your target sectors while increasing visibility to key stakeholders. Our work also extends to secure speaking opportunities at relevant media events and conferences.
Issues and crisis management
During major issues or when scrutiny is high, we provide calm, strategic support to manage the media on your behalf, ensuring strong messages are communicated swiftly, your reputation is protected, and you maintain control of the narrative.
Acting as an extension of your team, our media office function can manage day-to-day media enquiries, relationships with journalists and media outreach.
We can help you identify relevant paid partnership opportunities that allow you to expand and extend your reach among specific audience groups, strengthen visibility and form relationships with key audiences.
How Freshfield can help
We advise organisations across a range of sectors including advanced manufacturing, energy, financial services, professional services, property and regeneration, the public sector and social housing.
We offer:
Media relations strategy and planning
Horizon scanning, searching for relevant issues for you to comment on
News release, feature and commentary development
Securing speaking slots at media events
Journalist relationship building and outreach
Media monitoring and coverage analysis
Crisis and issues management
We also work with trusted partners to deliver brand identity and design, website development and support where needed.
Why choose Freshfield
Our media relations specialists include former regional and national journalists with in-depth media insight and influential media relationships.
We don’t just generate media content. We understand your commercial context, audiences and what the media wants.
Our media relations team are seasoned professionals, meaning we bring insight, control and robustness to your media strategy.
From retained media office functions to targeted announcements, we can tailor our service to suit your needs.
